企業(yè)運(yùn)營管理--運(yùn)營競(jìng)爭(zhēng)講義-展示頁
2025-03-13 20:01本頁面
【正文】 n and Planning Process 廣告設(shè)計(jì)與計(jì)劃 Creative design process ? Receive work request ? Assemble team ? Prepare several designs ? Receive inputs from Account Executive ? Prepare final concept ? Revise concept per client’s inputs Media planning process ? Receive work request ? Prepare several media plans ? Receive inputs from Account Executive ? Prepare final plan ? Revise plan per client’s inputs The concept of a process within a process Operations Management as a Set of Decisions 運(yùn)營管理決策 Strategic Decisions 戰(zhàn)略決策（長(zhǎng)期、跨部門） Tactical Decisions 戰(zhàn)術(shù)決策 （中、短期、具體、重復(fù)） ? Development of new capabilities ? Maintenance of existing capabilities ? Design of new processes ? Development and anization of value chains ? Key performance measures ? Process improvement and performance measures ? Management and planning of projects ? Generation of production and staffing plans ? Inventory management ? Resource scheduling OM as a Set of Decisions 運(yùn)營決策內(nèi)容 The decisions may be divided into five categories: ? Strategic choices。 ? Link marketing strategy to operations strategy through the use of petitive priorities。 ? OM is fundamental to both manufacturers and service providers。 Chapter 1 Compete with Operations 運(yùn)營競(jìng)爭(zhēng) Operations Management 運(yùn)營管理 History of Operations Management 運(yùn)營管理沿革 From 1980s ?JIT TQM ?Factory Automation ?Reengineering ?Supplychain Management ?E merce Trends in Operations Management 運(yùn)營管理趨勢(shì) ?Service sector growth ?Productivity changes ?Global petition ?Ethical, workforce diversity, and environmental issues Outline 概要 ? Operations in terms inputs, processes, outputs, information flow, suppliers, and customers。 ? Operations as a function alongside finance, accounting, marketing and HR。 ? The role of operation strategy as a source of petitive strength in a global market place。 ? Operations strategy is a pattern of decisions to achieve certain petitive priorities。 ? Process。 ? Capacity, location, and layout。 Bank Construction Government Manufacturing Retailing Transportation ? ? ? ? ? ? ? ? Accounting ? Distribution ? Engineering ? Operations ? Finance ? Human resources Operations Management as a Function Corporate Strategy and Key Functional Strategies Capabilities Performance Gap? No Yes Functional strategies ? Operations ? Finance ? Marketing ? Others Market analysis Competitive priorities Corporate strategy Corporate Strategy Strategic Considerations企業(yè)戰(zhàn)略 ? Developing a corporate strategy involves three considerations: 1. Responding to pressures for flexibility。 3. Identifying and developing core petencies ? Flexibility –develop a capability for change ? Core Competencies are the unique resources and strengths an anization possesses. Corporate Strategy Core Competencies 核心競(jìng)爭(zhēng)力 ?Core petenci
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