企業(yè)運(yùn)營管理--運(yùn)營競(jìng)爭講義-文庫吧在線文庫
【正文】 strategies are: 1. Strategic Alliances a) Collaborative efforts b) Joint ventures c) Technology licensing 2. Locating abroad Market analysis ? segmentation ? needs analysis Arriving at the Competitive Priorities Corporate Strategy ? environmental scanning ? core petencies ? core processes ? global strategies Competitive priorities ? cost ? quality ? time ? flexibility Marketing Finance Others Market Analysis 市場(chǎng)分析 A Market Analysis is one key to developing a customerdriven strategy, and is acplished in two parts. ?Market Segmentation, which identifies groups of customers with enough in mon to warrant developing services and/or products for them. 216。 2023/3/262023/3/262023/3/263/26/2023 8:01:18 PM 1以我獨(dú)沈久，愧君相見頻。 2023/3/262023/3/26Sunday, March 26, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 2023/3/262023/3/262023/3/262023/3/26 楊柳散和風(fēng)，青山澹吾慮。 2023年 3月 2023/3/262023/3/262023/3/263/26/2023 1業(yè)余生活要有意義，不要越軌。 2023/3/262023/3/262023/3/26Sunday, March 26, 2023 1知人者智，自知者明。 2023/3/262023/3/262023/3/262023/3/263/26/2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 3月 26日星期日 2023/3/262023/3/262023/3/26 1比不了得就不比，得不到的就不要。 ?Assemble to Order produce customized products from relatively few assemblies and ponents after customer order received ?Make to Order provide individualized services. Manufacturing Strategy 制造戰(zhàn)略 ?Standardized Service provide services with little variety in high volumes。 ? Capacity, location, and layout。 ? Operations as a function alongside finance, accounting, marketing and HR。 ? Discuss the need for OM to develop and maintain both intraanizational and interanizational relationships What is a OM 什么是運(yùn)營管理 “ The systematic design, direction and control of processes that transform inputs into services and products for internal, as well as external, customers.” What is a Process 什么是流程 Any activity or group of activities that takes one or more inputs, transforms and adds value to them, and provides one or more outputs for its customers. External vs. Internal Customers ? External Customers are those who purchase the goods and services. ? Internal Customers are those who receive the output of others within the firm. They are part of the transformation process. Inputs ?HR ?Equipment ?Facilities ?Materials ?Services ?Land ?Energy Processes and Operations (Adding value) Outputs ?Services ?Goods Internal external customers Information on performance What is a Process 什么是流程 An example Process View of an Ad Agency 廣告公司流程圖 Accounting process Production process ? Prepare ad for publication and deliver to media outlets Advertisement design and planning process ? Create the ad to the needs of the client and prepare a plan for media exposure Output interface process ? Communicate with client, get needs, and coordinate progress Inputs Outputs Nested Processes儲(chǔ)備流程 Advertisement Design and Planning Process 廣告設(shè)計(jì)與
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