企業(yè)運(yùn)營管理--運(yùn)營競爭講義(完整版)
【正文】 計(jì)劃 Creative design process ? Receive work request ? Assemble team ? Prepare several designs ? Receive inputs from Account Executive ? Prepare final concept ? Revise concept per client’s inputs Media planning process ? Receive work request ? Prepare several media plans ? Receive inputs from Account Executive ? Prepare final plan ? Revise plan per client’s inputs The concept of a process within a process Operations Management as a Set of Decisions 運(yùn)營管理決策 Strategic Decisions 戰(zhàn)略決策（長期、跨部門） Tactical Decisions 戰(zhàn)術(shù)決策 （中、短期、具體、重復(fù)） ? Development of new capabilities ? Maintenance of existing capabilities ? Design of new processes ? Development and anization of value chains ? Key performance measures ? Process improvement and performance measures ? Management and planning of projects ? Generation of production and staffing plans ? Inventory management ? Resource scheduling OM as a Set of Decisions 運(yùn)營決策內(nèi)容 The decisions may be divided into five categories: ? Strategic choices。 Demographic factors 216。 2023/3/262023/3/262023/3/26Mar2326Mar23 1故人江海別，幾度隔山川。 2023/3/262023/3/262023/3/263/26/2023 8:01:18 PM 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 2023/3/262023/3/26Sunday, March 26, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023/3/262023/3/26March 26, 2023 1一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。 2023/3/262023/3/262023/3/26Mar2326Mar23 1越是無能的人，越喜歡挑剔別人的錯(cuò)兒。 2023/3/262023/3/262023/3/26Sunday, March 26, 2023 1不知香積寺，數(shù)里入云峰。 2023/3/262023/3/262023/3/262023/3/263/26/2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 Industry factors Market Analysis 市場分析 ?Needs Assessment identifies the needs of each market segment. Needs include such things as: ?Service or product needs ?Delivery system needs ?Volume needs ?Other needs Competitive priorities ? cost ? quality ? time ? flexibility Market analysis ? segmentation ? needs analysis Arriving at the Competitive Priorities Corporate Strategy ? environmental scanning ? core petencies ? core processes ? global strategies Competitive Priorities 競爭重點(diǎn) Cost 1. Lowcost operations Quality 2. High performance design 3. Consistent quality Time 4. Delivery speed 5. Ontime delivery 6. Development speed Flexibility 7. Customization 8. Volume flexibility Low Cost as a Competitive Capability 成本 — 使產(chǎn)品更便宜 Low Cost means delivering a service or product at the lowest possible cost to the satisfaction of the customer. ?Top Quality: Delivering an outstanding service or product. ?Considerable interaction with the customers may be required to determine what that means. ?Consistent Quality: Producing services or products that meet design specifications on a consistent basis. Quality as a Competitive Capability 優(yōu)質(zhì)的產(chǎn)品 質(zhì)量和可靠性 Time as a Competitive Capability 時(shí)間 交貨速度與可靠性、開發(fā)速度 ?Delivery Speed is quickly filling a customer’s order. ?Lead Time is the time between receipt of an order and filling the order. ?OnTime Delivery means meeting the delivery time p
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