【正文】 ................................................................................... 20 打造品牌 ............................................................................................................. 20 提供服 務(wù) ............................................................................................................. 20 銷售渠道 ...................................................................................................................... 20 營銷戰(zhàn)略 ............................................................................................................. 20 營銷渠道分析 ...................................................................................................... 20 營銷理念的轉(zhuǎn)變 .................................................................................................. 20 市場拓展策略 ............................................................................................................ 20 市場空間拓展策略 ............................................................................................... 20 / 84 2 市場時(shí)間拓展策略 ............................................................................................... 20 人員與組織結(jié)構(gòu) ........................................................................................................... 46 組織結(jié)構(gòu) ................................................................................................................... 46 主要機(jī)構(gòu)及職權(quán) .................................................................................................. 46 人力資源戰(zhàn)略 ...................................................................................................... 46 人員管理 ................................................................................................................... 46 設(shè)立有效的獎(jiǎng)勵(lì)系統(tǒng) ........................................................................................... 46 做好人才管理、構(gòu)建人才競爭優(yōu)勢 ..................................................................... 46 大力搞好企業(yè)文化建設(shè) ....................................................................................... 46 管理團(tuán)隊(duì) ................................................................................................................... 48 部門 /崗位職責(zé) .......................................................................................................... 51 企業(yè)管理 ................................................................................................................... 51 構(gòu)建核心競爭力 .................................................................................................. 51 建設(shè)學(xué)習(xí)型企業(yè) ................................................................................................... 51 銷售時(shí)點(diǎn)管理 ...................................................................................................... 51 財(cái)務(wù)分析 報(bào)告 .............................................................................................................. 54 固定資產(chǎn)：生產(chǎn)經(jīng)營所需設(shè)備、工具和辦公家具 ................................................ 56 原材料 /商品采購 ........................................................................... 錯(cuò)誤 !未定義書簽。 銷售與管理費(fèi)用 預(yù)測 ................................................................................................ 58 啟動(dòng)資金需求 ........................................................................................................... 59 啟動(dòng)資金 來源 ........................................................................................................... 59 投資分析 ................................................................................................................... 59 銷售量和財(cái)務(wù)分析 .................................................................................................... 59 資金運(yùn)用 ................................................................................................................... 59 財(cái)務(wù)管理 ................................................................................................................... 59 月利潤預(yù)測 .................................................................................................................. 68 風(fēng)險(xiǎn)分析 ...................................................................................................................... 68 行業(yè) 風(fēng)險(xiǎn)分析 ............................................................................................................ 68 企業(yè)內(nèi)部 風(fēng)險(xiǎn)分析 ..................................................................................................... 68 市場 風(fēng)險(xiǎn)分析 ............................................................................................................. 68 資金 風(fēng)險(xiǎn)分析 ............................................................................................................ 68 / 84 3 環(huán)境 風(fēng)險(xiǎn)分析 ............................................................................................................. 68 政策 風(fēng)險(xiǎn)分析 ............................................................................................................ 68 經(jīng)營風(fēng)險(xiǎn)分析 ............................................................................................................ 68 降低風(fēng)險(xiǎn)的對策 ......................................................................................................... 68 企業(yè)的愿景 .................................................................................................................. 74 附錄 ............................................................................................................................. 76 附表１：經(jīng)營第一年利潤表 ......................................................... 錯(cuò)誤 !未定義書簽。 美粥美味創(chuàng)業(yè)團(tuán)隊(duì)簡介 .................................................................. 錯(cuò)誤 !未定義書簽。主要推出的是早餐、午餐、晚餐和提供外賣服務(wù)。品種多，口味全，營養(yǎng)豐富，使就餐者有更多的選擇。餐廳裝飾自然隨意，采用復(fù)古的模式，別具匠心，讓顧客在繁忙的工作和城市鋼鐵混泥土的審美疲倦下得到放松。本店 引入“服務(wù)完美生活、品質(zhì)服務(wù)