中日文化貿(mào)易現(xiàn)狀分析-展示頁
2024-08-19 23:52本頁面
【正文】 化貿(mào)易逆差嚴重，這與其在國際貿(mào)易領(lǐng)域的大國地位是背道而馳的。中日文化貿(mào)易現(xiàn)狀分析摘 要近30年來，隨著全球化的不斷擴張，國際文化貿(mào)易迅速發(fā)展，文化產(chǎn)業(yè)不斷繁榮，已經(jīng)不入了一個新的階段。文化貿(mào)易逐漸成為發(fā)達國家經(jīng)濟領(lǐng)域的重要組成部分。同樣地處東亞，近年來日本逐漸成為全球文化貿(mào)易的先驅(qū)國家，其文化產(chǎn)品在國際市場中占有著舉足輕重的地位。本文共分為五個部分。關(guān)鍵詞：文化貿(mào)易； 比較分析； 對策與建議；An Analysis on the Cultural Trade between China and JapanAbstractIn the recent 30 years, with the expansion of globalization, international cultural trade has been booming and the world cultural industry has rapidly entered into a newly high stage. Cultural trade has gradually bee a pillar part in the economy system of the developed countries. China has been one of the top three great powers in the international trade and it has run great trade surplus for several years. However, China is now facing vast cultural deficit, same as many developing countries, which doesn’t match its great power in the international market. Japan, which is also located in the EastAsia, is the pioneer country in the global cultural trade, and its culture products enjoy a leading position in the global range. The developments of their cultural industry and foreign culture situation of China and Japan’s cultural trade, the thesis made full parison of the different trade structure and government policy between China and Japan, and work out a longterm strategy to promote the development of China’s cultural trade.This paper is divided into five parts. The first part is introduction, main describes the research background and meaning and the literature review。 the third part is mainly to analysis the culture trade of development status between China and Japan。 and the fifth part is mainly to work out some suggestions on the development of China culture trade.Key words: culture trade。 suggestions目 錄緒論 4（一）研究背景和意義 4（二）國內(nèi)外研究現(xiàn)狀 51 文化貿(mào)易的定義和分類 5 文化貿(mào)易的定義 5 文化貿(mào)易的范圍及分類 52 中日文化貿(mào)易現(xiàn)狀 6 日本對外文化貿(mào)易現(xiàn)狀 6 中國對外文化貿(mào)易現(xiàn)狀 6 中日文化貿(mào)易發(fā)展不平衡 73 中國對日本文化貿(mào)易逆差原因分析 9 文化產(chǎn)品市場定位狹窄 9 文化產(chǎn)業(yè)人才規(guī)模偏小 10 文化創(chuàng)作機會成本過高 10 文化產(chǎn)業(yè)政策不足 104 扭轉(zhuǎn)對日文化貿(mào)易逆差的政策建議 11 加大文化創(chuàng)新，建立文化出口品牌 11 構(gòu)件文化產(chǎn)業(yè)金融支撐體系 11 加強對文化貿(mào)易人才的培養(yǎng) 12結(jié)語 13參考文獻 14致謝 15 緒論(一)研究背景和意義當今世界，文化是經(jīng)濟主體參與國際貿(mào)易競爭的一種重要的無形資源，為參與國際貿(mào)易競爭主體提供了強大的競爭優(yōu)勢和強勁的發(fā)展動力。為盡快擺脫文化貿(mào)易競爭力弱的局面，中國有必要挖掘文化在國際貿(mào)易中的比較優(yōu)勢，推進具有競爭力的文化產(chǎn)品；充分利用商品貿(mào)易優(yōu)勢，構(gòu)建對外文化貿(mào)易戰(zhàn)略；發(fā)揮人力資本優(yōu)勢，加強對人才的培養(yǎng)與整合，從而使文化貿(mào)易成為具有國際競爭力的主導(dǎo)產(chǎn)業(yè)。文化產(chǎn)業(yè)是我國經(jīng)濟體系發(fā)展起步較晚的產(chǎn)業(yè)
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