大學(xué)生網(wǎng)上超市項目商業(yè)計劃書-展示頁
2024-08-18 02:36本頁面
【正文】 ..........................................................................................................3（一）背景 ..............................................3（二）項目特點(diǎn) ..........................................3(三) 項目優(yōu)勢 ...........................................4二、項目建設(shè)發(fā)展規(guī)劃 ....................................................................................................................4（一）項目運(yùn)營規(guī)劃 ......................................4（二）近期具體發(fā)展規(guī)劃 ..................................5三、市場分析 ....................................................................................................................................6（一）我國網(wǎng)絡(luò)購物發(fā)展現(xiàn)狀 ..............................6（二）我國網(wǎng)絡(luò)購物市場現(xiàn)狀 ..............................6（三）市場發(fā)展策略 .....................................10四、風(fēng)險與對策 ..............................................................................................................................11（一）市場風(fēng)險 .........................................11（二）創(chuàng)新風(fēng)險 .........................................11（三）管理風(fēng)險 .........................................12（四）企業(yè)人員流動風(fēng)險 .................................12五、投資估算和資金籌措 ..............................................................................................................13（一）投資估算 .........................................13（二）資金籌措 .........................................14六、財務(wù)效益評價 ..........................................................................................................................14七、價值分析判斷 ..........................................................................................................................16（一）價值判斷方法的選擇 ...............................16大學(xué)生網(wǎng)上超市項目商業(yè)計劃書 2（二）價值評估 .........................................16（三）結(jié)論 .............................................17八、擬建公司組織介紹 ..................................................................................................................18（一）組織結(jié)構(gòu) .........................................18（二）公司管理 .........................................18（三）經(jīng)營團(tuán)隊 .........................................19九、退出方式 ..................................................................................................................................20（一）上市的方式 .......................................20（二）轉(zhuǎn)售及并購措施 ...................................21（三）回購及財務(wù)安排 ...................................22十、結(jié)論 ..........................................................................................................................................23大學(xué)生網(wǎng)上超市項目商業(yè)計劃書 3一、項目情況介紹（一）背景背景一：經(jīng)濟(jì)危機(jī)背景下，電子商務(wù)因其相對低廉的購物成本得到越來越多消費(fèi)者的青睞，也引來了新一輪電子商務(wù)投資熱潮，誕生了諸如京東商城、一號店、紅孩子、凡客、流行美等為代表的新一批 B2C企業(yè)。然而，縱觀電子商務(wù) B2B、B2C、C2C 三大領(lǐng)域，唯有 B2C領(lǐng)域出現(xiàn)卓越網(wǎng)、當(dāng)當(dāng)網(wǎng)、京東商城等細(xì)分市場、各立諸侯的局面，雖然出現(xiàn)過如 6688的
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