【正文】 .................................................................................103．董事會： .................................................................................................................................................10七、組織、協(xié)作及對外關系： ........................................................................................................................10八、知識產權策略 ............................................................................................................................................11九、場地與設施 ................................................................................................................................................11十、風險 ............................................................................................................................................................12第三章：市場分析 ................................................................................................................................................12一、市場介紹 ....................................................................................................................................................13二、目標市場 ....................................................................................................................................................14三、顧客的購買準則 ........................................................................................................................................15四、銷售策略 ....................................................................................................................................................15五、市場滲透和銷售量 ....................................................................................................................................16第四章，競爭性分析 ............................................................................................................................................16一、競爭者 ........................................................................................................................................................16二、競爭策略或消除壁壘 ................................................................................................................................181．競爭者[A，B 等] ....................................................................................................................................18第五章；產品與服務 ............................................................................................................................................18一、產品品種規(guī)劃 ............................................................................................................................................19二、研究與開發(fā) ................................................................................................................................................19三、未來產品和服務規(guī)劃 ................................................................................................................................202四、生產與儲運 ................................................................................................................................................20五、包裝 ............................................................................................................................................................20六、實施階段 ....................................................................................................................................................21七、服務與支持 ................................................................................................................................................21第六章 市場與銷售 ............................................................................................................................................22一、市場計劃 ....................................................................................................................................................22二、銷售策略 ....................................................................................................................................................22實時銷售方法 .........................................................................................................................................22產品定位 .................................................................................................................................................22三、銷售渠道與伙伴 ........................................................................................................................................23四、銷售周期： ................................................................................................................................................25五、定價策略 ....................................................................................................................................................25產品、服務： .........................................................................................................................................26產品/服務 B ............................................................................................................................................26六、市場聯(lián)絡； ................................................................................................................................................26貿易展銷會 .............................................................................................................................................27廣告宣傳 .................................................................................................................................................27新聞發(fā)布會 .............................................................................................................................................27年度會議/學術討論會 ...........................................................................................................................28國際互聯(lián)網促銷 .......................................................