【正文】 .................................................................................103．董事會： .................................................................................................................................................10七、組織、協(xié)作及對外關(guān)系： ........................................................................................................................10八、知識產(chǎn)權(quán)策略 ............................................................................................................................................11九、場地與設(shè)施 ................................................................................................................................................11十、風(fēng)險 ............................................................................................................................................................12第三章：市場分析 ................................................................................................................................................12一、市場介紹 ....................................................................................................................................................13二、目標(biāo)市場 ....................................................................................................................................................14三、顧客的購買準(zhǔn)則 ........................................................................................................................................15四、銷售策略 ....................................................................................................................................................15五、市場滲透和銷售量 ....................................................................................................................................16第四章，競爭性分析 ............................................................................................................................................16一、競爭者 ........................................................................................................................................................16二、競爭策略或消除壁壘 ................................................................................................................................181．競爭者[A，B 等] ....................................................................................................................................18第五章；產(chǎn)品與服務(wù) ............................................................................................................................................18一、產(chǎn)品品種規(guī)劃 ............................................................................................................................................19二、研究與開發(fā) ................................................................................................................................................19三、未來產(chǎn)品和服務(wù)規(guī)劃 ................................................................................................................................202四、生產(chǎn)與儲運 ................................................................................................................................................20五、包裝 ............................................................................................................................................................20六、實施階段 ....................................................................................................................................................21七、服務(wù)與支持 ................................................................................................................................................21第六章 市場與銷售 ............................................................................................................................................22一、市場計劃 ....................................................................................................................................................22二、銷售策略 ....................................................................................................................................................22實時銷售方法 .........................................................................................................................................22產(chǎn)品定位 .................................................................................................................................................22三、銷售渠道與伙伴 ........................................................................................................................................23四、銷售周期： ................................................................................................................................................25五、定價策略 ....................................................................................................................................................25產(chǎn)品、服務(wù)： .........................................................................................................................................26產(chǎn)品/服務(wù) B ............................................................................................................................................26六、市場聯(lián)絡(luò)； ................................................................................................................................................26貿(mào)易展銷會 .............................................................................................................................................27廣告宣傳 .................................................................................................................................................27新聞發(fā)布會 .............................................................................................................................................27年度會議/學(xué)術(shù)討論會 ...........................................................................................................................28國際互聯(lián)網(wǎng)促銷 .......................................................