【正文】 ................................................................................91．管理隊(duì)伍狀況 ...........................................................................................................................................92．外部支持： .............................................................................................................................................103．董事會(huì)： .................................................................................................................................................10七、組織、協(xié)作及對(duì)外關(guān)系： ........................................................................................................................10八、知識(shí)產(chǎn)權(quán)策略 ............................................................................................................................................11九、場(chǎng)地與設(shè)施 ................................................................................................................................................11十、風(fēng)險(xiǎn) ............................................................................................................................................................12第三章：市場(chǎng)分析 ................................................................................................................................................12一、市場(chǎng)介紹 ....................................................................................................................................................13二、目標(biāo)市場(chǎng) ....................................................................................................................................................14三、顧客的購(gòu)買準(zhǔn)則 ........................................................................................................................................15四、銷售策略 ....................................................................................................................................................15五、市場(chǎng)滲透和銷售量 ....................................................................................................................................16第四章，競(jìng)爭(zhēng)性分析 ............................................................................................................................................16一、競(jìng)爭(zhēng)者 ........................................................................................................................................................16二、競(jìng)爭(zhēng)策略或消除壁壘 ................................................................................................................................181．競(jìng)爭(zhēng)者[A，B 等] ....................................................................................................................................18第五章；產(chǎn)品與服務(wù) ............................................................................................................................................18一、產(chǎn)品品種規(guī)劃 ............................................................................................................................................19二、研究與開發(fā) ................................................................................................................................................19三、未來(lái)產(chǎn)品和服務(wù)規(guī)劃 ................................................................................................................................20四、生產(chǎn)與儲(chǔ)運(yùn) ................................................................................................................................................20五、包裝 ............................................................................................................................................................20六、實(shí)施階段 ....................................................................................................................................................212 / 34七、服務(wù)與支持 ................................................................................................................................................21第六章 市場(chǎng)與銷售 ............................................................................................................................................22一、市場(chǎng)計(jì)劃 ....................................................................................................................................................22二、銷售策略 ....................................................................................................................................................22實(shí)時(shí)銷售方法 .........................................................................................................................................22產(chǎn)品定位 .................................................................................................................................................22三、銷售渠道與伙伴 ........................................................................................................................................23四、銷售周期： ................................................................................................................................................25五、定價(jià)策略 ....................................................................................................................................................25產(chǎn)品、服務(wù)： .........................................................................................................................................26產(chǎn)品/服務(wù) B ............................................................................................................................................26六、市場(chǎng)聯(lián)絡(luò)； ................................................................................................................................................26貿(mào)易展銷會(huì) .............................................................................................................................................27廣告宣傳 .................................................................................................................................................27新聞發(fā)布會(huì) .......................................