【正文】 .........................................................................................................................22 相關(guān)概念 ......................................................................................................................................................................3 快遞業(yè)的定義 ......................................................................................................................................................3 快遞服務(wù)的基本流程 ..........................................................................................................................................3 SWOT 分析法概念 .................................................................................................................................................33 中國(guó)郵政快遞（EMS）發(fā)展現(xiàn)狀及存在的問(wèn)題 ........................................................................................................5 中國(guó)郵政快遞發(fā)展現(xiàn)狀 ......................................................................................................................................5 發(fā)展歷程 ................................................................................................................................................5 中國(guó)郵政業(yè)務(wù) ..............................................................................................................................................5 中國(guó)郵政收入 ..............................................................................................................................................6 中國(guó) EMS 市場(chǎng)運(yùn)營(yíng)網(wǎng)絡(luò) ..............................................................................................................................7 中國(guó)郵政快遞（EMS）存在的問(wèn)題 ....................................................................................................................8 組織結(jié)構(gòu)不合理 ..........................................................................................................................................8 技術(shù)相對(duì)落后 ..............................................................................................................................................8 市場(chǎng)觀念淡薄 ................................................................................................................................................9 服務(wù)價(jià)格較高 ................................................................................................................................................9 服務(wù)意識(shí)缺乏 ..............................................................................................................................................9 中國(guó)郵政快遞面臨著兩大嚴(yán)峻的挑戰(zhàn) ............................................................................................................104 EMS 競(jìng)爭(zhēng)對(duì)手分析 .....................................................................................................................................................11 外資快遞企業(yè) ....................................................................................................................................................11（聯(lián)合包裹） .......................................................................................................................................12（聯(lián)邦快遞） ...................................................................................................................................14（敦豪） ...............................................................................................................................................15（天地快運(yùn)） .......................................................................................................................................16 我國(guó)民營(yíng)快遞企業(yè) ............................................................................................................................................18 順豐速運(yùn) ....................................................................................................................................................18 韻達(dá)快遞 ....................................................................................................................................................19 圓通快遞 ....................................................................................................................................................21 申通快遞 ....................................................................................................................................................22 國(guó)內(nèi)外快遞產(chǎn)品收入結(jié)構(gòu) ................................................................................................................................245 中國(guó)郵政速遞（EMS）發(fā)展的 SWOT 分析 ................................................................................................................265 優(yōu)勢(shì) ....................................................................................................................................................................26 劣勢(shì) ....................................................................................................................................................................27 機(jī)遇 ....................................................................................................................................................................27 威脅 ....................................................................................................................................................................286 中國(guó)郵政快遞（EMS）發(fā)展的對(duì)策建議 ..................................................................................................................29 改革經(jīng)營(yíng)體制，政企分開，各得其所 ............................................................................................................29 一切以市場(chǎng)為出發(fā)點(diǎn)，實(shí)行專業(yè)經(jīng)營(yíng) ............................................................................................................29 準(zhǔn)確市場(chǎng)定位，加強(qiáng)市場(chǎng)營(yíng)銷力度 ....................................................................................................