【正文】 1我國(guó)郵政快遞業(yè)的發(fā)展現(xiàn)狀及其對(duì)策研究學(xué)習(xí)中心： 專(zhuān) 業(yè)： 工商管理 姓 名： 單磊 學(xué) 號(hào)： 12639312 指導(dǎo)教師： 郝宏蘭 2022 年 5 月 8 日遠(yuǎn)程與繼續(xù)教育學(xué)院2 中 文 摘 要伴隨著中國(guó)市場(chǎng)經(jīng)濟(jì)的快速發(fā)展，電子商務(wù)也隨之興起，與之共同增長(zhǎng)的還有中國(guó)物流行業(yè)的需求。在此背景之下，國(guó)外很多著名物流企業(yè)逐漸開(kāi)始將目標(biāo)轉(zhuǎn)移到中國(guó)市場(chǎng)上，想要在中國(guó)市場(chǎng)上建立起屬于自身的物流網(wǎng)絡(luò)。例如，聯(lián)邦快遞、德國(guó)敦豪、荷蘭天地物流等。除此之外，國(guó)內(nèi)大中型物流企業(yè)也紛紛開(kāi)始在市場(chǎng)上占據(jù)要位。近年來(lái)，中國(guó)郵政快遞在快遞市場(chǎng)中的霸主地位已不復(fù)存在，這與民營(yíng)企業(yè)、非郵政國(guó)營(yíng)企業(yè)的崛起不無(wú)關(guān)系，對(duì)郵政快遞而言，當(dāng)務(wù)之急就是擴(kuò)大自己的業(yè)務(wù)領(lǐng)域，搶占更多的市場(chǎng)份額。本文采用理論結(jié)合實(shí)際的研究方法，從選題的研究背景、意義和國(guó)內(nèi)外相關(guān)研究概述入手，采用SWOT分析法、比較法，結(jié)合當(dāng)前中國(guó)郵政快遞發(fā)展現(xiàn)狀情況，分析總結(jié)了其存在的主要問(wèn)題，并就其發(fā)展給出了相應(yīng)的對(duì)策建議。關(guān)鍵詞：中國(guó)郵政；快遞業(yè)務(wù)；發(fā)展；對(duì)策3英 文 摘 要With the rapid development of China39。s market economy, the electronic merce also subsequently rise, and also the mon growth of China39。s logistics industry requirements. In this context, many famous foreign logistics enterprises gradually began to transfer the target to the Chinese market, want to build up in the Chinese market belongs to its own logistics work. Fedex, DHL, Germany, the Netherlands, for example, TNT, etc. In addition, the domestic large and mediumsized logistics enterprises have also started to position in the market. In recent years, with the express increasingly fierce market petition, the Chinese postal service express delivery by foreign giants, the postal service of the stateowned enterprises, private enterprises, to carve out their own a piece of day, this is a serious problem that makes people thinking. This article adopts the research method of theory bining with the actual, from the selected topic research background, significance and the domestic and foreign related research summary, this paper adopted SWOT analysis method, parative method, bining with the current development status of China postal delivery situation, summarizes the analysis of its main problems, and its development presents the corresponding countermeasures and Suggestions. Key words: China post。 Express business。 Development。 countermeasures4目 錄中 文 摘 要 ....................................................................................................................................................................31 緒論 ..............................................................................................................................................................................1 研究背景 ..............................................................................................................................................................1 研究意義 ..............................................................................................................................................................1 論文研究的主要內(nèi)容 ..........................................................................................................................................22 相關(guān)概念 ......................................................................................................................................................................3 快遞業(yè)的定義 ......................................................................................................................................................3 快遞服務(wù)的基本流程 ..........................................................................................................................................3 SWOT 分析法概念 .................................................................................................................................................33 中國(guó)郵政快遞（EMS）發(fā)展現(xiàn)狀及存在的問(wèn)題 ........................................................................................................5 中國(guó)郵政快遞發(fā)展現(xiàn)狀 ......................................................................................................................................5 發(fā)展歷程 ................................................................................................................................................5 中國(guó)郵政業(yè)務(wù) ..............................................................................................................................................5 中國(guó)郵政收入 ..............................................................................................................................................6 中國(guó) EMS 市場(chǎng)運(yùn)營(yíng)網(wǎng)絡(luò) ..............................................................................................................................7 中國(guó)郵政快遞（EMS）存在的問(wèn)題 ....................................................................................................................8 組織結(jié)構(gòu)不合理 ..........................................................................................................................................8 技術(shù)相對(duì)落后 ..............................................................................................................................................8 市場(chǎng)觀念淡薄 ................................................................................................................................................9 服務(wù)價(jià)格較高 ................................................................................................................................................9 服務(wù)意識(shí)缺乏 ..............................................................................................................................................9 中國(guó)郵政快遞面臨著兩大嚴(yán)峻的挑戰(zhàn) ............................................................................................................104 EMS 競(jìng)爭(zhēng)對(duì)手分析 .....................................................................................................................................................11 外資快遞企業(yè) ....................................................................................................................................................11（聯(lián)合包裹） .........................................................................................................................