國內(nèi)旅行社品牌經(jīng)營管理模式研究以春秋國旅為例-展示頁
2025-07-06 23:58本頁面
【正文】 品牌化經(jīng)營管理。關鍵詞：旅行社；品牌經(jīng)營管理；管理模式；春秋國旅A research on the Brand Management Mode of Domestic Travel Agency——the Case of Spring and Autumn International Travel ServiceStudent majoring in Tourism management Li Cha Tutor Qin ChunxiaAbstract：After entering into WTO, our domestic market has conducted with the international market. We both face opportunities and great challenges. This kind of foreign travel agency must use its advantages to occupy our domestic market. In modern time, brand is the key point to gain the market. The domestic travel agencies only depend on their mon brands, which are not enough for existence and development. With the petition and challenges, the domestic travel agencies should make their own brand for running and management. On the basis of analyzing the status quo and existing problems of the domestic travel agencies in the field of brand operation and management, this paper is written to find a brandmanaging mode fit for domestic travel agencies, enlightened by the mode that Shanghai Spring and Autumn international travel service is applying. The domestic travel agencies can be identical with the speed of the international market’s development and develop steadily.Key words: travel agency；brand management；mode of management；Spring and Autumn International Travel Service隨著旅游消費者的消費意識、消費品位的提高，以及國內(nèi)旅游市場競爭的日趨激烈，國內(nèi)旅行社面臨著巨大的挑戰(zhàn)。如何跟上時代步伐，滿足旅游者的需求，以及國內(nèi)旅行社如何在現(xiàn)有條件下，發(fā)揮出自己的優(yōu)勢，創(chuàng)建出自己響當當?shù)钠放?，是我國旅行社發(fā)展中急需解決的問題。本文通過對春秋國旅運營模式以及品牌管理的分析，結合我國的現(xiàn)實環(huán)境條件，試圖在春秋國旅的基礎上，合理構建一個適合我國旅行社品牌經(jīng)營管理的模式，來促進當今旅行社行業(yè)穩(wěn)步健康規(guī)范的發(fā)展。旅游業(yè)的散、小、弱、差在旅行社行業(yè)中體現(xiàn)得更為明顯。第二，在員工培訓上沒有充分認識到培訓員工就是從根本上增強旅行社的品牌意識，只是一味地效仿其他旅行社，而不知如何“去粗取精”、“去偽存真”。（二）品牌經(jīng)營理念不成熟我國旅游業(yè)進入90年代中期，就已經(jīng)完成了由賣方市場向買方市場的過渡。（三）品牌管理缺乏科學性與長遠性在我國旅行社經(jīng)營過程中曾經(jīng)出現(xiàn)過承包現(xiàn)象，這必定有損于旅行社品牌形象。一方面是整個行業(yè)對于旅行社的功利性的贏利要求；一方面
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