憤怒的小鳥營(yíng)銷策略-展示頁(yè)
2025-06-25 12:31本頁(yè)面
【正文】 得出在該款游戲的營(yíng)銷過(guò)程中的成功之道，進(jìn)一步發(fā)現(xiàn)新的突破口，同時(shí)也為其他的手機(jī)游戲開發(fā)商提供更多的啟示，推進(jìn)手機(jī)游戲市場(chǎng)的發(fā)展?！稇嵟男▲B》營(yíng)銷策略分析西安郵電學(xué)院學(xué)年論文 報(bào) 告 書《憤怒的小鳥》營(yíng)銷策略分析院系名稱：學(xué)生姓名：專業(yè)名稱：班 級(jí)：時(shí)間： 1目錄1 引言 12 市場(chǎng)分析 1 手機(jī)游戲市場(chǎng)分析 1 1 手機(jī)游戲的潛力 2 2 手機(jī)游戲用戶性別比例及其變化情況分析 2 手機(jī)網(wǎng)絡(luò)游戲用戶年齡分布及其變化情況分析 2 手機(jī)網(wǎng)絡(luò)游戲用戶職業(yè)分布及變化情況分析 3 中國(guó)手機(jī)網(wǎng)絡(luò)游戲用戶個(gè)人收入分布及變化情況分析 33 營(yíng)銷策略 3 品牌提升策略 3 口碑營(yíng)銷 3 SNS營(yíng)銷 4 刺激源頭策略 5 價(jià)格策略 64 啟發(fā) 65 結(jié)論 7致謝 8主要參考文獻(xiàn) 8中文摘要《憤怒的小鳥》這款手機(jī)游戲從2009年發(fā)布，很快就風(fēng)靡全球，其下載量高居手機(jī)游戲榜首，它的粉絲也是遍布全球，每天，來(lái)自世界各地的游戲用戶們?cè)谶@款手機(jī)游戲上花去的時(shí)間總計(jì)達(dá)2億分鐘——相當(dāng)于16年。迄今為止，被“小鳥”砸死的綠豬已多達(dá)3萬(wàn)億頭。關(guān)鍵詞：《憤怒的小鳥》、營(yíng)銷策略、市場(chǎng)分《憤怒的小鳥》營(yíng)銷策略分析Abstract“Angry birds” the mobile phone games from 2009 release, and soon swept the world, its mobile phone game downloads at the top, it is the fans around the world, every day, from all over the world game users in this mobile phone game of the time spent a total of 200000000 minutes the equivalent of 16 years. To date, bird was killed by a green pig has as many as 3 trillion head.So Rovio how in such a short period of time will be the game marketing so successful? Mobile phone games market potential is tremendous, investment funds, attract customers, but many mobile phone game developers do not attach importance to market publicity and promotion work, based on the angry birds marketing strategy analysis, thus obtains the game in which the marketing process of success, further discover new a breakthrough, but also for other mobile phone game developers to provide more enlightenment, promote the market of mobile phone game development.Key words:” Angry birds”, marketing, strategy analysis81 引言一群小鳥為報(bào)復(fù)偷走鳥蛋的肥豬們，用自己的身體
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