【正文】 ................................................................15. 營銷策略 ................................................................................................................................19第 3 章 建設(shè)規(guī)模與項(xiàng)目開發(fā)條件 ....................................................................................................21. 建設(shè)規(guī)模 ................................................................................................................................21. 項(xiàng)目概況現(xiàn)狀 ........................................................................................................................21. 項(xiàng)目建設(shè)條件 ........................................................................................................................22第 4 章 建筑方案 ................................................................................................................................26. 設(shè)計(jì)依據(jù) ................................................................................................................................26. 項(xiàng)目設(shè)計(jì)主題和開發(fā)理念 ....................................................................................................26. 項(xiàng)目總體規(guī)劃方案 ................................................................................................................27. 建筑設(shè)計(jì) ................................................................................................................................28. 結(jié)構(gòu)設(shè)計(jì) ................................................................................................................................29. 給排水設(shè)計(jì) ............................................................................................................................30第 5 章 節(jié)能節(jié)水措施 ........................................................................................................................32. 設(shè)計(jì)依據(jù) ................................................................................................................................32. 建筑部分節(jié)能設(shè)計(jì) ................................................................................................................32第 6 章 環(huán)境影響評價(jià) ........................................................................................................................33. 編制依據(jù) ................................................................................................................................33. 環(huán)境現(xiàn)狀 ................................................................................................................................33. 項(xiàng)目建設(shè)對環(huán)境的影響 ........................................................................................................34. 環(huán)境保護(hù)措施 ........................................................................................................................34第 7 章 勞動(dòng)衛(wèi)生與消防 ....................................................................................................................35. 指導(dǎo)思想 ................................................................................................................................35. 職業(yè)安全衛(wèi)生健康對策與措施 ............................................................................................35. 消防設(shè)計(jì) ................................................................................................................................36第 8 章 組織機(jī)構(gòu)與人力資源配置 ....................................................................................................38. 組織機(jī)構(gòu) ................................................................................................................................38. 人力資源配置 ........................................................................................................................38第 9 章 項(xiàng)目實(shí)施進(jìn)度 ........................................................................................................................39. 項(xiàng)目開發(fā)期 ............................................................................................................................392. 項(xiàng)目實(shí)施進(jìn)度安排 ................................................................................................................39. 項(xiàng)目實(shí)施過程控制措施 ........................................................................................................39第 10 章 項(xiàng)目招投標(biāo) ............................................................................................................................41. 工程項(xiàng)目招標(biāo)投標(biāo)概述 ........................................................................................................41. 工程項(xiàng)目招標(biāo)投標(biāo)因素分析 ................................................................................................42. 招標(biāo)依據(jù) ................................................................................................................................44. 招標(biāo)范圍 ................................................................................................................................44. 招標(biāo)方式 ................................................................................................................................44第 11 章 投資估算與資金籌措 ............................................................................................................45. 投資估 算 ................................................................................................................................45. 資金籌措 ................................................................................................................................45第 12 章 財(cái)務(wù)評價(jià) ................................................................................................................................47. 項(xiàng)目評估依據(jù) ........................................................................................................................47. 財(cái)務(wù)評價(jià)基礎(chǔ)數(shù)據(jù)的選擇 ....................................................................................................47. 財(cái)務(wù)評價(jià) ................................................................................................................................47. 不確定性分析 ........................................