【正文】 擴(kuò)軸” 。目 錄1 總 論 ...........................................................................................................4 項(xiàng)目概況 ................................................................................................................4 項(xiàng)目建設(shè)的必要性 ................................................................................................4 可行性研究報告編制依據(jù) ....................................................................................5 主要技術(shù)經(jīng)濟(jì)指標(biāo)與研究結(jié)論 ............................................................................62 項(xiàng)目選址及建設(shè)條件 .................................................................................7 項(xiàng)目所處區(qū)域 ........................................................................................................7 項(xiàng)目建設(shè)地點(diǎn) ........................................................................................................9 建設(shè)條件 ..............................................................................................................113 市場分析 ...................................................................................................12 沈陽市寫字樓市場現(xiàn)狀 ......................................................................................12 沈陽市寫字樓市場分類研究 ..............................................................................13 項(xiàng)目影響因素分析 ..............................................................................................14 項(xiàng)目 STWO 分析 .................................................................................................174 營銷方案設(shè)計(jì) ...........................................................................................22 項(xiàng)目名稱及產(chǎn)品定位 ..........................................................................................22 目標(biāo)客戶 ..............................................................................................................23 管理方案設(shè)計(jì) ......................................................................................................25 定價策略 ..............................................................................................................26 銷售安排 ..............................................................................................................275 項(xiàng)目建設(shè)方案 ...........................................................................................29 建筑設(shè)計(jì)方案 ......................................................................................................29 結(jié)構(gòu)設(shè)計(jì)方案 ......................................................................................................32 公用設(shè)施方案 ......................................................................................................336 專篇設(shè)計(jì) ...................................................................................................38 消防 ......................................................................................................................38 節(jié)能 ......................................................................................................................41 防雷 ......................................................................................................................42 智能配套方案 ......................................................................................................437 環(huán)境影響評價 ...........................................................................................46 項(xiàng)目建設(shè)與運(yùn)營對環(huán)境的影響 ..........................................................................46 環(huán)境保護(hù)措施 ......................................................................................................49 環(huán)境保護(hù)措施實(shí)施評價 ......................................................................................518 項(xiàng)目組織機(jī)構(gòu)與進(jìn)度計(jì)劃 .......................................................................52 組織機(jī)構(gòu)與人力資源 ..........................................................................................52 項(xiàng)目招投標(biāo)管理 ..................................................................................................52 項(xiàng)目實(shí)施進(jìn)度安排 ..............................................................................................549 投資估算與資金籌措 ...............................................................................57 投資估算的依據(jù)及說明 ......................................................................................57 總投資估算 ..........................................................................................................58 資金籌措方案 ......................................................................................................5910 經(jīng)濟(jì)效益分析 ...........................................................................................61 項(xiàng)目銷售計(jì)劃 ......................................................................................................61 盈利能力分析 ......................................................................................................62 清償能力分析 ......................................................................................................63 不確定分析 ..........................................................................................................6311 風(fēng)險分析及對策 .......................................................................................66 政策風(fēng)險 ..............................................................................................................66 市場風(fēng)險 ..............................................................................................................66 經(jīng)營管理風(fēng)險 ......................................................................................................67 財務(wù)風(fēng)險 ..............................................................................................................6812 結(jié)論與建議 ...............................................................................................70 結(jié)論 ......................................................................................................................70 建議 .........................................................................................................