【正文】 ....................................................1一、項(xiàng)目提要 ............................................................................................1二、可行性研究報(bào)告編制依據(jù) ................................................................3三、綜合評(píng)價(jià)和論證結(jié)論 ........................................................................4第二章 項(xiàng)目背景及必要性 ............................................................................7一、項(xiàng)目建設(shè)背景 ....................................................................................7二、項(xiàng)目區(qū)農(nóng)業(yè)產(chǎn)業(yè)化發(fā)展現(xiàn)狀 ............................................................8三、項(xiàng)目建設(shè)的必要性及目的意義 ........................................................9第三章 建設(shè)條件 ..........................................................................................12一、項(xiàng)目區(qū)概況 ......................................................................................12二、項(xiàng)目實(shí)施的有利條件 ......................................................................15三、主要障礙因素及解決方案 ..............................................................19第四章 建設(shè)單位基本情況 ..........................................................................21一、建設(shè)單位概況 ..................................................................................21二、研發(fā)能力 ..........................................................................................22三、企業(yè)財(cái)務(wù)狀況 ..................................................................................23第五章 市場(chǎng)分析與銷售方案 ......................................................................24一、市場(chǎng)分析 ..........................................................................................24二、產(chǎn)品市場(chǎng)前景分析 ..........................................................................25三、項(xiàng)目產(chǎn)品市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì) ..................................................................26四、產(chǎn)品生產(chǎn)及銷售方案 ......................................................................26五、銷售策略和營(yíng)銷模式 ......................................................................27III六、銷售隊(duì)伍和銷售網(wǎng)絡(luò)的建設(shè) ..........................................................28第六章 項(xiàng)目建設(shè)目標(biāo) ..................................................................................29一、項(xiàng)目建設(shè)目標(biāo) ..................................................................................29二、建設(shè)任務(wù)和規(guī)模 ..............................................................................30三、項(xiàng)目規(guī)劃和布局 ..............................................................................30四、項(xiàng)目建設(shè)標(biāo)準(zhǔn)和具體建設(shè)內(nèi)容 ......................................................30五、項(xiàng)目實(shí)施進(jìn)度 ..................................................................................33第七章 工藝技術(shù)方案 ..................................................................................34一、工藝技術(shù)方案 ..................................................................................34第八章 投資估算與資金籌措 ......................................................................38一、投資估算依據(jù) ..................................................................................38二、項(xiàng)目總投資估算 ..............................................................................38三、資金來(lái)源與籌措 ..............................................................................39四、資金管理和使用計(jì)劃 ......................................................................39五、招標(biāo)方案依據(jù) ..................................................................................40第九章 財(cái) 務(wù) 評(píng) 價(jià) ....................................................................................42一、財(cái)務(wù)評(píng)價(jià)依據(jù) ..................................................................................42二、銷售收入和銷售稅金及附加估算 ..................................................43三、總成本經(jīng)營(yíng)成本估算 ......................................................................43四、不確定性分析 ..................................................................................46五、財(cái)務(wù)評(píng)價(jià)結(jié)論 ..................................................................................50第十章 環(huán)境影響評(píng)價(jià) ..................................................................................51一、環(huán)境影響 ..........................................................................................51IV二、環(huán)境保護(hù)與治理措施 ......................................................................52三、環(huán)保部門(mén)意見(jiàn) ..................................................................................52第十一章 節(jié)能 ..............................................................................................53一、設(shè)計(jì)依據(jù) ..........................................................................................53二、能耗指標(biāo)及分析 ..............................................................................53三、節(jié)能措施綜述 ..................................................................................53第十二章 農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營(yíng)與農(nóng)民增收效果評(píng)價(jià) ......................................55一、農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營(yíng) ..............................................................................55二、農(nóng)民增收 ..........................................................................................56三、其它社會(huì)影響 ..................................................................................56第十三章 項(xiàng)目組織與管理 ..........................................................................58一、組織機(jī)構(gòu) ..........................................................................................58二、各部門(mén)的主要職能 ..........................................................................59三、企業(yè)管理 ..........................................................................................60第十四章 可行性研究結(jié)論與建議 ..............................................................61一、結(jié)論 ..................................................................................................61二、建議 ..................................................................................................62保 健 奶 茶 粉 產(chǎn) 品 開(kāi) 發(fā) 項(xiàng) 目 可 行 性 研 究 報(bào) 告V附表：附表 1： 項(xiàng)目總投資匯總表附表 11：土建工程投資明細(xì)表附表 12：設(shè)備投資明細(xì)表附表 2： 投資使用計(jì)劃及資金籌措表附表 3： 總成本費(fèi)用估算表附表 31 單位產(chǎn)品生產(chǎn)成本估算表附表 4： 流動(dòng)資金估算表附表 5： 固定資產(chǎn)折舊估算表附表 6： 損益表附表 61：銷售收入和銷售稅金及附加估算表附表 7： 全部投資現(xiàn)金流量表附表 8： 敏感性分析計(jì)算保 健 奶 茶 粉 產(chǎn) 品 開(kāi) 發(fā) 項(xiàng) 目 可 行 性 研 究 報(bào) 告1第 1 章 總