廣州會(huì)展業(yè)發(fā)展問(wèn)題及對(duì)策分析-展示頁(yè)
2025-04-03 01:36本頁(yè)面
【正文】 AbstractRelying on the Canton Fair, Guangzhou convention and exhibition industry has made unprecedented achievements. In recent years, it strongly drives the relevant industries to create tremendous economic benefits. However, faced with the rapid development of exhibition industry all over the country and the intensified petition, Guangzhou convention and exhibition industry is exposed to great challenges though it has achieved some superior performance. By examining its status and role in the national prehensive construction, the thesis summarizes its current situation and existing problems. At present, the lack of effective administrative organization and systems, the poor quality of service and short of professionals are the main factors that restrict the healthy development of convention and exhibition industry. In allusion to the problems, the thesis will use some specific data and cases, while paring with other domestic and international exhibitions, and find out the obstacles and causes which have bad effect on development of exhibition industry. Only does Guangzhou convention and exhibition industry strengthen the macrocontrol of the petent authority, speed up the industry legislation, constantly improve the service level and train more talents, it can maintain a sustainable petitive advantage in order to achieve a further leap.Key words：Guangzhou； Convention and Exhibition industry； Administration； Service； Talents目 錄摘 要……………………………………………………………………ⅠAbstract……………………………………………………………………Ⅱ一、引言………………………………………………………………………1二、廣州會(huì)展業(yè)發(fā)展的現(xiàn)狀特征……………………………………………2（一）基礎(chǔ)設(shè)施健全，配套設(shè)備先進(jìn)………………………………………2（二）展會(huì)類別廣泛，規(guī)模逐步擴(kuò)大………………………………………3（三）產(chǎn)業(yè)帶動(dòng)明顯，發(fā)展空間開(kāi)闊………………………………………4（四）民營(yíng)企業(yè)崛起，經(jīng)營(yíng)主體壯大………………………………………4三、廣州會(huì)展業(yè)存在問(wèn)題及成因…………………………………………5（一）會(huì)展管理機(jī)構(gòu)和制度缺失……………………………………………5（二）缺乏統(tǒng)籌規(guī)劃，展館利用率低………………………………………6 （三）場(chǎng)館管理及服務(wù)水平滯后……………………………………………7（四）人才缺口大，制約整體水平…………………………………………8四、廣州會(huì)展業(yè)發(fā)展的對(duì)策 ………………………………………………9（一）明確政府職能，加強(qiáng)主管機(jī)構(gòu)宏觀調(diào)控……………………………9（二）加快行業(yè)立法，規(guī)范市場(chǎng)秩序………………………………………10（三）完善服務(wù)體系，提高服務(wù)質(zhì)量………………………………………10 （四）培養(yǎng)和引進(jìn)專業(yè)人才，打造國(guó)際化人才隊(duì)伍………………………11參考文獻(xiàn)……………………………………………………………………12致 謝……………………………………………………………………1317廣州會(huì)展業(yè)發(fā)展問(wèn)題及對(duì)策分析一、引言 會(huì)展產(chǎn)業(yè)是指由會(huì)展經(jīng)濟(jì)運(yùn)動(dòng)而引起的相互聯(lián)系、相互作用、相互影響的同類企業(yè)的總和，是現(xiàn)代經(jīng)濟(jì)體系的有機(jī)組成部分。針對(duì)現(xiàn)狀問(wèn)題，本文利用具體的數(shù)據(jù)和案例，通過(guò)對(duì)比國(guó)內(nèi)外其他會(huì)展業(yè)，找出阻礙和影響其發(fā)展的成因。本文通過(guò)考察廣州會(huì)展業(yè)在國(guó)家全面建設(shè)進(jìn)程中的地位和作用，總結(jié)了廣州會(huì)展產(chǎn)業(yè)的發(fā)展現(xiàn)狀及存在問(wèn)題。本科畢業(yè)論文（設(shè)計(jì)）廣州會(huì)展業(yè)發(fā)展問(wèn)題及對(duì)策分析摘 要廣州會(huì)展業(yè)依托廣交會(huì)取得了前所未有的成就,其強(qiáng)大的產(chǎn)業(yè)帶動(dòng)效應(yīng)為相關(guān)行業(yè)創(chuàng)造了巨大的經(jīng)濟(jì)效益。然而，面對(duì)全國(guó)各地會(huì)展業(yè)的迅速發(fā)展及愈演愈烈的競(jìng)爭(zhēng), 廣州會(huì)展業(yè)正面臨著嚴(yán)峻的挑戰(zhàn)。目前，缺乏有效管理機(jī)構(gòu)和制度、服務(wù)水平滯后以及專業(yè)人才的匱乏，是制約廣州會(huì)展業(yè)健康發(fā)展的主要因素。廣州會(huì)展業(yè)只有加強(qiáng)主管機(jī)構(gòu)宏觀調(diào)控，加快行業(yè)立法，不斷完善服務(wù)質(zhì)量，培養(yǎng)和引進(jìn)優(yōu)秀人才，才能保持持久的競(jìng)爭(zhēng)優(yōu)勢(shì)，從而實(shí)現(xiàn)進(jìn)一步的飛躍。會(huì)展業(yè)作為當(dāng)今世界范圍內(nèi)發(fā)展迅猛的新興朝陽(yáng)產(chǎn)業(yè)，是集商務(wù)活動(dòng)、會(huì)議展示、觀光旅游、對(duì)外宣傳
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