濟南市會展業(yè)發(fā)展的現(xiàn)狀及對策研究：段偉明-展示頁
2025-07-01 19:05本頁面
【正文】 稱。countermeasures 。s exhibition industry development course, through, bined with the geographical environment in Jinan, location advantages, cultural atmosphere, product features and other factors, the Jinan Convention and exhibition industry to conduct a prehensive study and analysis. The author in reference to the large amount of literature, but also the necessary fieldwork, the integrated use of digital analysis, parative analysis and SWOT analysis bining, designed to recognize Jinan in the development of exhibition industry in the development of the current situation, market positioning, advantages and disadvantages, in order to make a breakthrough, innovation in nature, rational countermeasure.Key Words: Jinan 。關鍵詞：濟南；會展業(yè)； 對策；SWOT分析AbstractJinan Springs, located in coastal areas, is an important national political, economic, military, cultural and science center, a regional financial center, deputy provincial city, capital of Shandong Province, known as the lotus surrounded on three sides Liu, a city of mountains half the city Lake reputation, is a national historical and cultural city, one of the first batch of China39。本篇論文通過學習國內外會展業(yè)發(fā)展的趨勢和規(guī)律，回顧濟南的會展業(yè)發(fā)展歷程，結合濟南的地理環(huán)境，區(qū)位優(yōu)勢，文化氛圍，產品特色等各種因素，對濟南會展業(yè)進行全面的研究與分析。精選資料 高等教育自學考試畢業(yè)論文封面 市地： 年 月 日 專 業(yè)會展管理姓名段偉明聯(lián)系電話15169308560準考證號010615140261通訊地址山東省淄博市臨淄區(qū)齊魯一化郵編255438論文題目濟南市會展業(yè)發(fā)展的現(xiàn)狀及對策研究論文頁數(shù)16指導老師王景林指導教師評估簽名評審意見簽名答辯評語簽名畢業(yè)考核成績主考院校蓋章年 月 日摘 要泉城濟南，位于沿海地區(qū)，是國家重要的政治、經濟、軍事、文化和科教中心，區(qū)域性金融中心，副省級城市，山東省省會，素有“四面荷花三面柳，一城山色半城湖”的美譽，是國家歷史文化名城，首批中國優(yōu)秀旅游城市，史前文化龍山文化的發(fā)祥地之一。濟南的會展業(yè)也在漸漸嶄露頭角，濟南會展業(yè)想要保持良好的競爭力，能夠在國內會展業(yè)中脫穎而出，并且通過會展業(yè)來帶動濟南乃至整山東省的經濟文化的快速發(fā)展，那么認清目前濟南會展業(yè)發(fā)展的現(xiàn)狀特點，存在的問題，發(fā)展的機遇顯得尤為重要。筆者在研究中參考了大量的相關文獻資料，還進行了必要的實地考察，綜合運用數(shù)字分析，對比分析和SWOT分析等相結合的方式，旨在認清濟南在發(fā)展會展業(yè)中的發(fā)展現(xiàn)狀，市場定位、優(yōu)勢與不足，以期提出突破性的，創(chuàng)新性的，合理化的對策。s outstanding tourist city, the birthplace of the Longshan culture of prehistoric culture. Jinan exhibition industry is also gradually emerge,But the Jinan exhibition industry to maintain a good petitive edge, in the domestic exhibition industry talent showing itself, and through the exhibition industry to drive Jinan and even the entire central economic circle and the economic and cultural development, then recognize the Jinan Convention and exhibition industry development present situation, existing problems, development opportunity is very important. In this paper, through the study of 、domestic and international exhibition industry development trend and regularity, a review of Jinan39。exhibition industry。SWOT analysis可修改編輯精選資料目 錄緒 論 1一、 濟南會展業(yè)發(fā)展現(xiàn)狀 2（一）會展場館設施先進，在國內會展場館中位居前列 2（二）展會數(shù)量和規(guī)模增長迅速，產業(yè)規(guī)模不斷壯大 2（三）品牌展會快速成長，影響力不斷增強 3二、 濟南發(fā)展會展業(yè)的SWOT分析 4（一）優(yōu)勢條件 4，在東部沿海城市中處于領先水平 42..區(qū)位優(yōu)勢獨特，交通條件得天獨厚 4濟南位于山東省的中西部，南依泰山，北傍黃河，總面積8227平方公里,是全省的政治、經濟、文化、交通中心。泰山山脈豐富的地下水沿著石灰?guī)r地層潛流至濟南，被北郊的火成巖阻擋，于市區(qū)噴涌而出形成眾多泉水。 濟南地處魯中南低山丘陵與魯西北沖積平原的交接帶
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