【正文】 ...................................................................12. 運(yùn)輸費(fèi)用和成本 ................................................................................................................................12. 倉儲經(jīng)濟(jì)合理程度分析 ...................................................................................................................12. 租金成本分析 ............................................................................................................................................12. 競爭分析 .....................................................................................................................................................13. 主要競爭對手 ....................................................................................................................................13. 競爭對手選址比較 ...........................................................................................................................13. 相對于競爭對手 ................................................................................................................................13. 選址評價(jià) .....................................................................................................................................................13. 量本利分析法分析 ...........................................................................................................................13. 一般評分法分析 ................................................................................................................................14. 地址圖描述 ........................................................................................................................................16. 選址優(yōu)化 .....................................................................................................................................................163. 屈臣氏內(nèi)部環(huán)境分析 ...................................................................................................................17. 屈臣氏內(nèi)部環(huán)境建設(shè)原則 ........................................................................................................................17. 門面設(shè)計(jì)分析 ............................................................................................................................................17. 色彩搭配分析 ............................................................................................................................................17. 燈光設(shè)計(jì)分析 ............................................................................................................................................17. 標(biāo)識清晰度分析 ........................................................................................................................................17. 整體舒適度分析 ........................................................................................................................................18. 相對特色 .....................................................................................................................................................18. 內(nèi)部環(huán)境評價(jià)和優(yōu)化 ................................................................................................................................19『生產(chǎn)與運(yùn)作管理』課程設(shè)計(jì)報(bào)告共 43 頁 第 6 頁 4. 屈臣氏設(shè)施布局分析 ...................................................................................................................19. 室內(nèi)布置原則 ............................................................................................................................................19. 布置圖 .........................................................................................................................................................20. 五堰商城屈臣氏商鋪布局特點(diǎn)描述 .......................................................................................................21. 屈臣氏布局和商品擺放措施 ....................................................................................................................21. 五堰商城屈臣氏商鋪布局特點(diǎn)分析 .......................................................................................................23. 其他布局分析 ............................................................................................................................................24. 入口分析 ............................................................................................................................................24. 固定貨架 ............................................................................................................................................25. 移動(dòng)貨架 ............................................................................................................................................25. 收銀臺 ................................................................................................................................................25. 設(shè)施布局評價(jià) ............................................................................................................................................26. 布局圖分析 ........................................................................................................................................26. 價(jià)值區(qū)域分析 ....................................................................................................................................29. 消費(fèi)者習(xí)慣和布局分析 ...................................................................................................................295. 屈臣氏服務(wù)效率分析 ...................................................................................................................30. 服務(wù)效率分析 ............................................................................................................................................30. 客流量 ................................................................................................................................................30. 進(jìn)店選購時(shí)間 ....................................................................................................................................31. 隊(duì)列長度 .................................