【正文】 ..................................................................................... 12 客戶（ B2C） ............................................................................................................. 12 分銷渠道（ B2D） .................................................................................................... 12 員工（ B2E） ............................................................................................................. 13 技術(shù)范圍 ................................................................................................................................ 13 3 電子商務(wù)應(yīng)用設(shè)計(jì) ..................................................................................................................................... 14 原則 .................................................................................................................................................... 14 集中化 .................................................................................................................................... 14 集成化 .................................................................................................................................... 14 應(yīng)用設(shè)計(jì) ............................................................................................................................................ 15 組件設(shè)計(jì) ................................................................................................................................ 15 電子商務(wù)系統(tǒng)組件層次圖 ....................................................................................... 15 運(yùn)營服務(wù)組件 ............................................................................................................ 16 公共服務(wù)組件 ............................................................................................................ 16 集成服務(wù)層設(shè)計(jì) ........................................................................................................ 17 基礎(chǔ)架構(gòu)域中相關(guān)的服務(wù) ....................................................................................... 18 總體技術(shù)設(shè)計(jì) ....................................................................................................................... 19 電子商務(wù)平臺(tái)的建立 ............................................................................................... 19 系統(tǒng)集成 .................................................................................................................... 20 渠道集成 .................................................................................................................... 21 電子商務(wù)系統(tǒng)與總 /分公司系統(tǒng)的連接 ................................................................. 21 電子商務(wù)系統(tǒng)的安全 ............................................................................................... 22 4 實(shí)施規(guī)劃 ...................................................................................................................................................... 25 實(shí)施策略 ............................................................................................................................................ 25 業(yè)務(wù)類別分步實(shí)施原則 ....................................................................................................... 25 集成與整合分步實(shí)施原則 ................................................................................................... 25 實(shí)施規(guī)劃 ............................................................................................................................................ 25 近期（ 1－ 2 年） .................................................................................................................. 25 中期 （ 3－ 4 年 ） .................................................................................................................. 26 遠(yuǎn)期（ 5－ 8 年） .................................................................................................................. 26 關(guān)鍵成功因素 .................................................................................................................................... 26 5 附錄――關(guān)鍵技術(shù)介紹及相關(guān)產(chǎn)品比較 ................................................................................................ 28 portal 技術(shù) .............................................................................................................................................. 28 數(shù)據(jù)集成 ............................................................................................................................................ 29 應(yīng)用集成 ............................................................................................................................................ 30 業(yè)務(wù)流程集成 .................................................................................................................................... 31 圖表目錄 圖 21 互聯(lián)網(wǎng)對(duì)保險(xiǎn)業(yè)的價(jià)值 ............................................................................................................................ 9 圖 22 工商銀行網(wǎng)上業(yè)務(wù)服務(wù) 普通非注冊(cè)客戶一般服務(wù) ............................................................................. 9 圖表 23 用戶希望網(wǎng)絡(luò)能更多地提供哪些種類的產(chǎn)品 ................................................................................ 10 圖 31 電子商務(wù)系統(tǒng)的組件設(shè)計(jì) ........................................................................................................