【正文】 ................................................................. 27 第二類客戶：休閑度假型 .............................................................. 27 第三類客戶：投資型 ....................................................................... 28 第四類客戶：體現(xiàn)身份型 .............................................................. 28 3．總結(jié) ............................................ 29 策劃 篇 ......................................... 30 SWOT 分析 ......................................................................................................... 30 （ S） .............................................................................................. 30 (W) .................................................................................................. 31 (O) .................................................................................................. 32 專業(yè)研究 版權(quán)所有 第 2 頁(yè) 共 113 頁(yè) 合富輝煌房地產(chǎn) 市場(chǎng)及項(xiàng)目前期研究部 （ T） .............................................................................................. 33 ................................................................................................... 34 .................................................................................. 34 .................................................................................. 35 項(xiàng)目定位 ....................................................................................................... 36 主題定位 ....................................................................................................... 37 項(xiàng)目主題 ............................................................................................... 37 項(xiàng)目形象 ............................................................................................... 37 ..................................... 38 規(guī)劃設(shè)計(jì)構(gòu)想 .............................................................................................. 38 產(chǎn)品構(gòu)想 ....................................................................................................... 38 項(xiàng)目整體規(guī)劃設(shè)想 ........................................................................... 38 生態(tài)環(huán)境營(yíng)造設(shè)想 ........................................................................... 39 宗地劃分 ........................................................................................... 40 產(chǎn)品建議戶型及面積配比 .............................................................. 42 面積區(qū)間及比例 ............................................................................... 43 戶型建議 ........................................................................................... 43 外立面設(shè)計(jì) ....................................................................................... 47 景觀設(shè)計(jì) ........................................................................................... 48 特色配套設(shè)計(jì) ................................................................................... 50 智能化設(shè)計(jì) ..................................................................................... 54 對(duì)細(xì)節(jié)的雕琢 ................................................................................. 55 ......................................... 56 周邊項(xiàng)目?jī)r(jià)格比較 ...................................................................................... 57 價(jià)格策略 ....................................................................................................... 58 定價(jià)原則 ........................................................................................... 58 價(jià)格策略建議 ................................................................................... 59 價(jià)格測(cè)算 ........................................................................................... 59 成本測(cè)算 ........................................................................................... 60 ......................................... 62 ............................................................................................ 62 .......................................................................................................... 63 .......................................................................................................... 63 ................................................................................................ 63 ................................................................................................ 63 、走出去 ..................................................................................... 63 ............................................................................................ 64 .......................................................................................................... 64 ................................................................................................ 64 ................................................................................................ 64 ................................................................................................ 64 專業(yè)研究 版權(quán)所有 第 3 頁(yè) 共 113 頁(yè) 合富輝煌房地產(chǎn) 市場(chǎng)及項(xiàng)目前期研究部 體驗(yàn)式營(yíng)銷 ............................................................................................ 65 .......................................................................................................... 65 ................................................................................................ 65 ................................................................................................ 65 .................................................................................. 66 .......................................................................................................... 69 ......................................................................................... 69 ................................................................................................ 69 ...................................