【正文】 ................................................. 39 表 52 競品分析 ................................................................................................. 40 表 53 項目特色需求 ......................................................................................... 41 表 54 用戶功能總需求 ..................................................................................... 42 浙江大學(xué)碩士學(xué)位論文 第 1 章 緒論 1 第 1章 緒論 課題背景 隨著科學(xué)技術(shù)的發(fā)展，社會的變遷， 制造業(yè)已經(jīng)不在處于主宰地位，盡管在過去的 180 多年中的，它曾是推動經(jīng)濟(jì)發(fā)展的主要動力，而且現(xiàn)在的制造業(yè)也比以前更加的龐大。 Abstract ....................................................................................................................... iii 圖目錄 ........................................................................................................................ VI 表目錄 .......................................................................................................................VII 第 1 章 緒論 ................................................................................................................1 課題背景 ............................................................................................................. 1 課題的研究目標(biāo)、研究內(nèi)容和擬解決的關(guān)鍵問題 ......................................... 2 第 2 章 相關(guān)文獻(xiàn)綜述 ................................................................................................4 交互設(shè)計簡介 ..................................................................................................... 4 交互設(shè)計發(fā)展?fàn)顩r ...................................................................................... 6 電子商務(wù)概述 ..................................................................................................... 6 電子商務(wù)的概念 .......................................................................................... 6 電子商務(wù)的類型 .......................................................................................... 6 C2B 電子商務(wù)的特點 ................................................................................... 7 C2B 電子商務(wù)發(fā)展概述 ............................................................................... 7 交互設(shè)計在電子商務(wù)應(yīng)用的研究綜述 ............................................................. 8 第 3 章 模塊化交互方式在個性化定制頁面中的可行性分析 ..............................17 交互設(shè)計適用于具有復(fù)雜行為的產(chǎn)品 ........................................................... 17 模塊化設(shè)計適用于復(fù)雜產(chǎn)品結(jié)構(gòu) ................................................................ 19 復(fù)雜產(chǎn)品模塊化指導(dǎo)思想 ......................................................................... 19 復(fù)雜系統(tǒng)特點 .......................................................................................... 21 第 4 章 模塊化交互方式在定制頁面中的關(guān)鍵因素識別 ......................................24 產(chǎn)品模塊化的可分性 ....................................................................................... 24 模塊化的標(biāo)準(zhǔn)化和規(guī)范 化 ........................................................................ 24 模塊化的分類方法 .................................................................................... 26 產(chǎn)品配置理論 ............................................................................................ 27 產(chǎn)品結(jié)構(gòu) .................................................................................................. 27 產(chǎn)品配置 .................................................................................................. 28 面向客戶的個性化定制方法 ........................................................................... 32 用戶選擇需求的個性化定制設(shè)計方法 .................................................... 34 客戶驅(qū)動的個性化定制設(shè)計方法 ............................................................ 36 第 5 章 基于模塊化交互設(shè)計方式的個性化定制網(wǎng)站的實例 ..............................38 項目簡介 ........................................................................................................... 38 用戶需求分析 ................................................................................................... 38 同類競品分析 ................................................................................................... 40 項目功能需求 ................................................................................................... 41 浙江大學(xué)碩士學(xué)位論文 圖目錄 V 用戶功能總需求 ......................................................................................... 41 用戶界面的實現(xiàn) ............................................................................................... 45 小結(jié) ................................................................................................................... 48 第 6 章 結(jié)論與展望 ..................................................................................................49 結(jié)論 ................................................................................................................... 49 展望 ................................................................................................................... 50 參考文獻(xiàn) ....................................................................................................................51 作者簡歷 ......................................................................................錯誤 !未定義書簽。 need and directly take part in the design of the deformation. The modularization design includes not only the personalized custom of the products39。 關(guān)鍵詞： C2B 電子商務(wù)模式 ， 個性化定制，模塊化設(shè)計， 浙江大學(xué)碩士學(xué)位論文 Abstract iii Abstract Based on the characteristics and the status quo of the module custom interactivity development ,the paper mainly research and design the interactive way for the type of the personalized custom website .According to the analysis ,a website model of C2B emerce customization—RoliPoly Personalized Girls Underwear Website, is designed in the dissertation. This model applies the interactive design approach basing on methods of the module customization to personalized custom websites. The exploration of the module custom model through using the inte