【正文】 .......................................... 4 （二）房地產(chǎn)中介營(yíng)銷(xiāo)理論 .................................................................................... 4 ........................................................................................... 4 ....................................................................................... 5 三、隆信行房地產(chǎn)營(yíng)銷(xiāo)現(xiàn)狀 ............................................................................................ 7 （一）隆信行房地產(chǎn)基本概況 ............................................................................... 7 （二）隆信行地產(chǎn)品牌塑造 .................................................................................... 7 （三）隆信行房地產(chǎn)營(yíng)銷(xiāo)現(xiàn)狀 ............................................................................... 7 （四）隆信行房地產(chǎn)營(yíng)銷(xiāo)存在問(wèn)題 ...................................................................... 8 ..................................................................................................... 8 ..................................................................................................... 8 ..................................................................................................... 8 四、隆信行地產(chǎn)營(yíng)銷(xiāo)環(huán)境分析 ..................................................................................... 10 （一）隆信行房地產(chǎn)外部經(jīng)營(yíng)環(huán)境分析 .......................................................... 10 ...................................................................... 10 ........................................................................... 10 （二）隆信行地產(chǎn)內(nèi)部經(jīng)營(yíng)環(huán)境分析 ............................................................... 11 ......................................................................................... 11 （三）隆信行地產(chǎn)營(yíng)銷(xiāo)環(huán)境 S WOT 分析 ......................................................... 11 ............................................................................................................ 11 哈爾濱廣廈學(xué)院畢業(yè)論文（設(shè)計(jì)） IV ............................................................................................................ 12 ............................................................................................................ 12 ............................................................................................................ 13 五、對(duì)隆信行地產(chǎn)的市場(chǎng)營(yíng)銷(xiāo)策略建議 .................................................................. 14 （一）公司營(yíng)銷(xiāo)模式的組建 .................................................................................. 14 ................................................................................................... 14 ................................................................................................... 14 （二）營(yíng)銷(xiāo)策略實(shí)施中的三個(gè)重點(diǎn) . .................................................................. 14 ................................................................................................... 14 .............................................................................................. 14 ......................................................................................... 15 （三）營(yíng)銷(xiāo)策略實(shí)施中的配套措施 .................................................................... 15 .............................................................................................. 15 .............................................................................................. 16 結(jié) 論 ............................................................................................................................... 17 致 謝 ............................................................................................................................... 18 參考文獻(xiàn) ............................................................................................................................... 19 哈爾濱廣廈學(xué)院畢業(yè)論文（設(shè)計(jì)） 1 一、 緒 論 （ 一）研究背景 我國(guó)在改革開(kāi)放以來(lái)，二手房市場(chǎng)發(fā)展迅速，各地的二手房的交易量隨之猛增，房地產(chǎn)中介企業(yè)也如雨后春筍般地發(fā)展起來(lái)。s marketing strategy for analysis. In this paper, based on the theory of marketing to real estate a nd real estate knowledge, based on the real estate properties and the status of real estate marketing analysis and research. Also with the development of enterprises of real estate situation, based on departure from the practice of real estate panies Lo ngxinhang a detailed marketing model of analysis and research, has been its marketing mix strategy. In order for the estate agency business model to provide relevant marketing planning research methods and ideas. Keywords:real estate brokerage agency。以期為房地產(chǎn)中介服務(wù)的營(yíng)銷(xiāo)策劃運(yùn)營(yíng)模式提供相關(guān)的研究方法和思路。本文以市場(chǎng)營(yíng)銷(xiāo)理論為基礎(chǔ)，以房地產(chǎn)和房地產(chǎn)中介相關(guān)知識(shí)為依據(jù)，對(duì)房地產(chǎn)中介的特性以及我國(guó)房地產(chǎn)中介營(yíng)銷(xiāo)的現(xiàn)狀 進(jìn)行分析和研究。而現(xiàn)有中介服務(wù)機(jī)構(gòu)的運(yùn)營(yíng)模式在成本控制、人員培訓(xùn)、人力資源管理、服務(wù)質(zhì)量上存在一定的問(wèn)題。 哈爾濱廣廈學(xué)院 畢業(yè)論文（設(shè)計(jì)） 系 別 經(jīng)濟(jì)管理系 專(zhuān) 業(yè) 市場(chǎng)營(yíng)銷(xiāo) 班 級(jí) 10 市場(chǎng)營(yíng)銷(xiāo) 學(xué)生姓名 吳 迪 2020 年 6 月 10 日 哈爾濱廣廈學(xué)院 畢業(yè)論文（設(shè)計(jì)） 題 目 我國(guó)二手房地產(chǎn)市場(chǎng)營(yíng)銷(xiāo)策略分析 — 以哈爾濱隆信行房地產(chǎn)江北分公司為例 學(xué) 生 吳 迪 指導(dǎo)教師 裴麗杰 杜春玲 專(zhuān) 業(yè) 市場(chǎng)營(yíng)銷(xiāo) 班 級(jí) 10 市場(chǎng)營(yíng)銷(xiāo) 系 別 經(jīng)濟(jì)管理系 2020 年 6 月 10 日 哈爾濱廣廈學(xué)院畢業(yè)論文（設(shè)計(jì)） I 摘 要 隨著房地產(chǎn)市場(chǎng)的發(fā)展，房產(chǎn)需求越來(lái)