【正文】 ponents to encourage customers to keep ing back and this will create an impression consistent with the organisations? desired image. CRM ponents that could help capture customers? preferences, needs and requirements, could include contact details, ,an online feedback form, an electronic newsletter, promotions, special o?ers and other loyalty schemes, a callback service, and personalisation through customised content. . Remendation 3: Website promotional campaigns The Inter can be used to promote products and services as it provides, at modest cost, an unprecedented level of connectivity and the ability to municate e?ciently and e?ectively directly with customers. The websites should contain facilities that will attract new customers as well as retain old ones, such as an electronic newsletter, Frequently Asked Questions (FAQs), loyalty systems, callback services, a privacy policy statement, promotions and special o?ers, customer feedback, an information/brochure request, electronic postcards, and reciprocal links to other websites. The organisations should also employ o?ine techniques,such as displaying the URL on billboards, newspapers, press releases, television, tourism products, and all other advertising. 4 Conclusion In general the remendations evolve the website from being a simple informationonly website to fully?edged emerce site. The remendations discussed in this paper are directed towards providing facilities and su?cient content for customers to make purchase decisions and carry out online transactions. The organisations should convert their websites into a marketing tool by employing online and o?ine website promotional techniques to break into the highly petitive international tourism market. It is also remended that the African tourism organisations attempt to be always a step ahead of other organisations in the sector with the help of knowledge transfer facilities. There will be di?culties and barriers to emerce that need to be overe. However, this paper identi?es these barriers and gives remendations to overe these barriers to be able to capture that market which is not being catered for on other websites. The remendations for overing emerce barriers discussed in this paper were devised from tried and tested solutions which have been used successfully by tourism organisations in subSaharan Africa. As tourism is regarded as the pinnacle of the economies in subSaharan Africa and as there is sti? petition from Western Europe and North America, it is remended that the all tourism organisations in Africa follow the suggestions made in this document to remain analysis of all the ments from the practitioners and the academics received shows that the remendations will provide the foundation from which the African tourism organisations will be able to overe the hurdles and be able to setup fully?edged emerce websites. Receiving positive responses from tourism organisations based in other African countries is an indication that these remendations will work in any other subSaharan African country. The authors strongly remend that the tourism organisations from subSaharan Africa follow the remendations discussed in this paper as they will be able to overe the hurdles and be able to setup a fully?edged emerce website to fully satisfy its economic potential. 。Paulo,2020。 SubSahara Africa 1 Introduct