【正文】 ......................................................113 市場(chǎng)分析 ..............................................................................................................................................12 背景與市場(chǎng)介紹 ...........................................................................................................................12 市場(chǎng)機(jī)會(huì)及環(huán)境 ...........................................................................................................................13 目標(biāo)市場(chǎng)結(jié)構(gòu) ...............................................................................................................................13 業(yè)績(jī)預(yù)測(cè) .......................................................................................................................................144 競(jìng)爭(zhēng)分析及策略 ..................................................................................................................................15 競(jìng)爭(zhēng)者和潛在競(jìng)爭(zhēng)者 ...................................................................................................................15 競(jìng)爭(zhēng)風(fēng)險(xiǎn) .......................................................................................................................................15 自身優(yōu)勢(shì) .......................................................................................................................................16 競(jìng)爭(zhēng)策略 .......................................................................................................................................175 產(chǎn)品與服務(wù) ..........................................................................................................................................18 產(chǎn)品及服務(wù)規(guī)劃 ...........................................................................................................................18 未來(lái)產(chǎn)品和服務(wù)規(guī)劃 ...................................................................................................................19 服務(wù)與支持 ...................................................................................................................................22 服務(wù) ........................................................................................................................................22 相關(guān)支持 ...............................................................................................................................246 市場(chǎng)與銷售 ..........................................................................................................................................26 市場(chǎng)計(jì)劃 .......................................................................................................................................26 盈利模式 .......................................................................................................................................26 產(chǎn)品策略 .......................................................................................................................................27浙江 e 食代信息技術(shù)有限責(zé)任公司 3 產(chǎn)品定位 ................................................................................................................................27 品牌和商標(biāo) ............................................................................................................................27 定價(jià)策略 .......................................................................................................................................27 定價(jià)目標(biāo) ................................................................................................................................27 定價(jià)導(dǎo)向 ................................................................................................................................27 定價(jià)及價(jià)格調(diào)整 ....................................................................................................................28 促銷策略 .......................................................................................................................................28 人員推銷策略 ........................................................................................................................28 網(wǎng)絡(luò)促銷 ................................................................................................................................29 營(yíng)業(yè)推廣策略 ........................................................................................................................30 公共關(guān)系 ................................................................................................................................30 客戶關(guān)系管理 ........................................................................................................................31 品牌認(rèn)證 .......................................................................................................................................327 財(cái)務(wù)預(yù)測(cè) ..............................................................................................................................................33 資金的籌集和運(yùn)用分析 ...............................................................................................................33 成本、費(fèi)用與收益分析 ...............................................................................................................34 各種報(bào)表的預(yù)測(cè) ...........................................................................................................................36 獲利能力分析 ...............................................................................................................................39 盈虧平衡分析 ...............................................................................................................................408 風(fēng)險(xiǎn)分析 ..............................................................................................................................................42 市場(chǎng)風(fēng)險(xiǎn) .......................................................................................................................................42 政策風(fēng)險(xiǎn) .......................................................................................................................................