【正文】 .. 58 a、連云港城市區(qū)位優(yōu)勢 ............................................................................... 58 b、連云港城市交通優(yōu)勢 ............................................................................... 58 C、城市歷史文化優(yōu)勢： .............................................................................. 59 d、 項(xiàng)目地段優(yōu)勢： ...................................................................................... 59 e、 項(xiàng)目交通優(yōu)勢： ...................................................................................... 59 f、規(guī)模優(yōu)勢 .................................................................................................. 59 g、產(chǎn)業(yè)優(yōu)勢 ................................................................................................ 59 h、政策優(yōu)勢 ................................................................................................. 60 i、管理優(yōu)勢 .................................................................................................. 60 j、開發(fā)商優(yōu)勢 .............................................................................................. 60 k、配套優(yōu)勢 ................................................................................................. 60 m、價(jià)格優(yōu)勢 ............................................................................................... 60 n、規(guī)劃設(shè)計(jì)優(yōu)勢 .......................................................................................... 61 連云港國際汽車城策劃方案 《 2021 房地產(chǎn)營銷策劃大全》策劃人士必備資料庫！全國大中城市貨到驗(yàn)貨后付款 房策網(wǎng) 海量房地產(chǎn)資料免費(fèi)下載 075583513598 :69031789 o、銷售模式優(yōu)勢 ......................................................................................... 61 p、市場唯一性優(yōu)勢 ...................................................................................... 61 q、購買力優(yōu)勢 ............................................................................................. 61 劣勢（ W）： ........................................................................................................ 61 a、商業(yè)氛圍劣勢 ......................................................................................... 61 b、配套劣勢 ................................................................................................ 61 c、租金水平劣勢 ......................................................................................... 62 d、市場環(huán)境劣勢 ......................................................................................... 62 e、道路交通劣勢 ......................................................................................... 62 f、功能規(guī)劃劣勢 ........................................................................................... 62 威脅（ T） ： .......................................................................................................... 62 A、行業(yè)競爭威脅： ...................................................................................... 62 b、商業(yè)房產(chǎn)銷售競爭威脅： ........................................................................ 63 機(jī)會(huì)（ O）： ........................................................................................................ 63 a、市場機(jī)會(huì) ................................................................................................ 63 b、區(qū)域發(fā)展機(jī)遇 ......................................................................................... 63 c、行業(yè)機(jī)會(huì) ................................................................................................ 63 d、政府支持機(jī)遇 ......................................................................................... 63 （四）、開發(fā)構(gòu)想 ................................................................................................. 64 “一站式消費(fèi)”是現(xiàn)代商業(yè)發(fā)展的必然趨勢 .................................................. 64 二、項(xiàng)目定位 ............................................................................................................. 66 （一）、項(xiàng)目的市場定位 ...................................................................................... 66 定位的意義 ............................................................................................. 66 定位的目的 ............................................................................................. 66 項(xiàng)目定位 ................................................................................................. 67 （ 1）針對目標(biāo)客戶市場的定位 —— 商業(yè)投資功能和經(jīng)營前景。 目錄 目 錄 ................................................................................................................................. 7 市場調(diào)查篇 .......................................................................................................................... 9 調(diào)查目的 ...................................................................................................................... 9 調(diào)查時(shí)間 ...................................................................................................................... 9 調(diào)查方式 ...................................................................................................................... 9 調(diào)查結(jié)果 ...................................................................................................................... 9 一、項(xiàng)目所在城市調(diào)研 —— 連云港概況 ....................................................................... 10 （一）、城市地理 ................................................................................................. 10 （二）、城市經(jīng)濟(jì) ................................................................................................. 10 （三）、城市交通 ................................................................................................. 12 （四）、城市房地產(chǎn)現(xiàn)狀 ...................................................................................... 12 二、項(xiàng)目調(diào)研 ............................................................................................................. 13 （一）、項(xiàng)目簡介 ................................................................................................. 13 （二）、連云港國際汽車城基本信息 ..................................................................... 14 （三）、項(xiàng)目周邊情況 ..........................................................................................