【正文】 .................................. 40 （一）廣東汽車市場(chǎng) —— 廣物汽貿(mào)的加盟連鎖模式 .............................................. 40 （二）北京亞運(yùn)村車市的大“ 4S”服務(wù)模式 ......................................................... 41 （三） 保定市建國(guó)汽車城 ..................................................................................... 42 （四） 天津保稅區(qū)國(guó)際汽車城 .............................................................................. 43 （五）江西國(guó)際汽車城 ........................................................................................ 45 （六）北京東方基業(yè)汽車城 ................................................................................. 46 （七）上海國(guó)際汽車城 ........................................................................................ 48 國(guó)內(nèi)各汽車城統(tǒng)計(jì)表格： ..................................................................................... 51 八、調(diào)查總結(jié) ............................................................................................................. 54 市場(chǎng)定位篇 ........................................................................................................................ 55 一、項(xiàng)目概況 ............................................................................................................. 55 （一）、項(xiàng)目簡(jiǎn)介 ................................................................................................. 55 （二）、開(kāi)發(fā)商背景簡(jiǎn)介 ...................................................................................... 57 振興集團(tuán)簡(jiǎn)介 ...................................................................................................... 57 （三） 、項(xiàng)目 SWOT 分析： .................................................................................. 58 優(yōu)勢(shì)（ S）： .......................................................................................................... 58 a、連云港城市區(qū)位優(yōu)勢(shì) ............................................................................... 58 b、連云港城市交通優(yōu)勢(shì) ............................................................................... 58 C、城市歷史文化優(yōu)勢(shì)： .............................................................................. 59 d、 項(xiàng)目地段優(yōu)勢(shì)： ...................................................................................... 59 e、 項(xiàng)目交通優(yōu)勢(shì)： ...................................................................................... 59 f、規(guī)模優(yōu)勢(shì) .................................................................................................. 59 g、產(chǎn)業(yè)優(yōu)勢(shì) ................................................................................................ 59 h、政策優(yōu)勢(shì) ................................................................................................. 60 i、管理優(yōu)勢(shì) .................................................................................................. 60 j、開(kāi)發(fā)商優(yōu)勢(shì) .............................................................................................. 60 k、配套優(yōu)勢(shì) ................................................................................................. 60 m、價(jià)格優(yōu)勢(shì) ............................................................................................... 60 n、規(guī)劃設(shè)計(jì)優(yōu)勢(shì) .......................................................................................... 61 連云港國(guó)際汽車城策劃方案 《 2021 房地產(chǎn)營(yíng)銷策劃大全》策劃人士必備資料庫(kù)！全國(guó)大中城市貨到驗(yàn)貨后付款 房策網(wǎng) 海量房地產(chǎn)資料免費(fèi)下載 075583513598 :69031789 o、銷售模式優(yōu)勢(shì) ......................................................................................... 61 p、市場(chǎng)唯一性優(yōu)勢(shì) ...................................................................................... 61 q、購(gòu)買力優(yōu)勢(shì) ............................................................................................. 61 劣勢(shì)（ W）： ........................................................................................................ 61 a、商業(yè)氛圍劣勢(shì) ......................................................................................... 61 b、配套劣勢(shì) ................................................................................................ 61 c、租金水平劣勢(shì) ......................................................................................... 62 d、市場(chǎng)環(huán)境劣勢(shì) ......................................................................................... 62 e、道路交通劣勢(shì) ......................................................................................... 62 f、功能規(guī)劃劣勢(shì) ........................................................................................... 62 威脅（ T） ： .......................................................................................................... 62 A、行業(yè)競(jìng)爭(zhēng)威脅： ...................................................................................... 62 b、商業(yè)房產(chǎn)銷售競(jìng)爭(zhēng)威脅： ........................................................................ 63 機(jī)會(huì)（ O）： ........................................................................................................ 63 a、市場(chǎng)機(jī)會(huì) ................................................................................................ 63 b、區(qū)域發(fā)展機(jī)遇 ......................................................................................... 63 c、行業(yè)機(jī)會(huì) ................................................................................................ 63 d、政府支持機(jī)遇 ......................................................................................... 63 （四）、開(kāi)發(fā)構(gòu)想 ................................................................................................. 64 “一站式消費(fèi)”是現(xiàn)代商業(yè)發(fā)展的必然趨勢(shì) .................................................. 64 二、項(xiàng)目定位 ............................................................................................................. 66 （一）、項(xiàng)目的市場(chǎng)定位 ...................................................................................... 66 定位的意義 ............................................................................................. 66 定位的目的 ............................................................................................. 66 項(xiàng)目定位 ................................................................................................. 67 （ 1）針對(duì)目標(biāo)客戶市場(chǎng)的定位 —— 商業(yè)投資功能和經(jīng)營(yíng)前景。 ............. 67 （ 2）針對(duì)消費(fèi)者及競(jìng)爭(zhēng)對(duì)