知識(shí)管理之策略與方法(ppt32)-文庫(kù)吧資料
2025-03-08 17:53本頁(yè)面
【正文】 rs ?Manage Customer Centric Knowledge ?Manage Core Competencies ?Foster Collaboration and Innovation ?Learn from Best Practices ?Extend Knowledge Sourcing ?Interconnect Communities of Expertise ?Report the Measured Value of Knowledge Asset 9 Copyright ?策略面 ?知識(shí)管理的應(yīng)從哪一層面切入 (部門 /計(jì)畫(huà) …) ?推動(dòng)執(zhí)行面 ?文件資料與知識(shí)物件區(qū)分與整合 ?越有 knowledge的人越忙，如何能讓他們把 knowledge貢獻(xiàn)出來(lái) ?知識(shí)管理的過(guò)程中，誰(shuí)來(lái)作品質(zhì)控管 ?如何萃取別人所貢獻(xiàn)知識(shí)之菁華 ?管理面 ?如何進(jìn)行知識(shí)的分享與社群之推動(dòng) ?如何衡量知識(shí)管理之績(jī)效 ?IT技術(shù)面 ?如何透過(guò)單一 platform， 讓使用者不會(huì)作太多重複的事情 ?系統(tǒng)將來(lái)的擴(kuò)充性 推動(dòng)知識(shí)管理面臨之問(wèn)題 10 Copyright 你想要什麼樣的知識(shí)管理系統(tǒng)？ 文件 ? 知識(shí) ? 搜尋引擎 ? Portal? 11 Copyright Strategy 12 Copyright Understanding Knowledge Strategy Tierney, (1999) “A pany’s KM strategy should reflect its petitive strategy.” With focus on creating value for customers, turning a profit, and managing people. Zack, (1999) “… the most important context for guiding knowledge management is the firm’s strategy. Knowledge is the fundamental basis of petition. Competing successfully on knowledge requires either aligning strategy to what the anization knows, or developing the knowledge and capabilities needed to support a desired strategy. 13 Copyright Types of Strategy Survival vs. Advancement (von Krogh, Roos, Slocum, 1994) ? Survival – 維持目前的成就水準(zhǔn)，需掌握現(xiàn)有市場(chǎng)與競(jìng)爭(zhēng)者 ? Advancement –達(dá)到未來(lái)的成就，創(chuàng)造新市場(chǎng)、新技術(shù)，新產(chǎn)品 – 需要知識(shí)創(chuàng)新 14 Copyright Market Growth Customer Intimacy Operational Effectiveness 市場(chǎng)的成長(zhǎng)： ?提升市場(chǎng)佔(zhàn)有率 ?增加市場(chǎng)長(zhǎng)處 ?增強(qiáng)配銷網(wǎng)路 ? 與客戶形成長(zhǎng)期且遠(yuǎn)深的關(guān)係 ? 與客戶的成功一起成長(zhǎng) 利潤(rùn)的成長(zhǎng) ? 生產(chǎn)力的提昇 ? 成本的控制 ?Strategic Drivers 15 Copyright Business Strategy Market Growth Knowledge Strategy Operational Effectiveness Customer Intimacy ?Product Innovation ?Knowledge Creation ?Intellectual Asset ?Product Sales ?
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