戰(zhàn)略聯(lián)盟培訓(xùn)課程-文庫(kù)吧資料
2025-02-25 12:37本頁(yè)面
【正文】 advanced technology is required. ?Supplier/retailer trust must be developed. ?Supplier responsibility increases. ?Expenses at the supplier often increase. –Why? How can this be addressed? 戰(zhàn)略伙伴的缺點(diǎn) ?需要更加昂貴的技術(shù) ?必須培養(yǎng)供應(yīng)商 / 零售商之間的信任 ?供應(yīng)商的責(zé)任增加了 ?供應(yīng)商的開(kāi)支常常增加 –為什么？如何應(yīng)對(duì)？ Examples of SP Successes and Failures ? Western PublishingGolden Books: – Western Publishing is using VMI for its Golden Books line of children’s books at several retailers. – POS data automatically triggers reorders when inventory falls below a reorder point. – This inventory is delivered either to a distribution center, or in many cases, directly to the store. – Ownership of the books shifts to the retailer once deliveries have been made. – In the case of Toys R Us, the pany has even managed the entire book section for the retailer, including inventory from suppliers other than Western Publishing. – Extra sales, increased costs to Western 戰(zhàn)略合作伙伴成功的案例 ?西部出版社的黃金產(chǎn)品線： – 西部出版社在幾家零售商中為其黃金產(chǎn)品線 ——兒童書(shū)籍使用 VMI – 當(dāng)庫(kù)存降到再訂貨點(diǎn)以下時(shí)，零售點(diǎn)數(shù)據(jù)自動(dòng)發(fā)出重新訂貨指令 – 存貨直接發(fā)到配送中心，更多情況下是直接發(fā)到商店 – 一旦發(fā)出后，書(shū)籍的所有權(quán)就轉(zhuǎn)到零售商手中 – 在 Toys R Us公司的例子中，公司甚至為零售商管理整個(gè)圖書(shū)部門(mén)，包括除西部出版社以外所有的供應(yīng)商的庫(kù)存 – 銷售增長(zhǎng)，西部出版社的成本增加，但凈收益增加 Examples of SP Successes and Failures ?VF Corporation’s Market Response System: – The VF Corporation, which has many well known brand names (including Wrangler, Lee, Girbaud, and many others), began its VMI program in 1989. – Currently, about 40 percent of its production is handled using some type of automatic replenishment scheme. – This is particularly notable because the program enpasses 350 different retailers, 40,000 store locations, and more than 15 million replenishment levels. – VF’s program is considered one of the most successful in the apparel industry. 戰(zhàn)略合作伙伴成功的案例 ? VF 公司的市場(chǎng)響應(yīng)系統(tǒng)： – VF公司擁有許多著名的品牌 (包括 Wrangler、 Lee、Girbaud等等 )，公司從 1989年開(kāi)展 VMI項(xiàng)目 – 現(xiàn)在，公司大約有 40%的產(chǎn)品由某種類型的自動(dòng)補(bǔ)貨方案處理 – 這需要特別注意，因?yàn)檫@一項(xiàng)目飲食 350個(gè)不同的零售商、40000個(gè)存貨點(diǎn)和超過(guò) 1500萬(wàn)種補(bǔ)貨水平 – VF的項(xiàng)目被認(rèn)為是服裝產(chǎn)業(yè)中最成功的項(xiàng)目之一 Examples of SP Successes and Failures ?Spartan Stores – Spartan Stores, a grocery chain, shut down its VMI effort about one year after its incept
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