企業(yè)戰(zhàn)略管理講義(ppt60頁(yè))-文庫(kù)吧資料
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【正文】 Quantitative Criteria for Strategy Evaluation 28 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Return on investment (ROI)投資收益率 ? Return on equity (ROE)股本收益率 ? Profit margin盈利率 ? Market Share市場(chǎng)份額 Key Financial Ratios 29 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Debt to equity權(quán)益收益率 ? Earnings per share (EPS)每股收益 ? Sales growth銷(xiāo)售增長(zhǎng)率 ? Asset growth資產(chǎn)增長(zhǎng)率 Key Financial Ratios 30 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Internal consistency of strategy戰(zhàn)略與內(nèi)部條件一致嗎 ? Consistency with environment戰(zhàn)略與外部環(huán)境一致嗎 ? Appropriateness in view of resources戰(zhàn)略與可資利用的資源相匹配嗎 Qualitative Evaluation of Strategy 31 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Acceptable degree of risk戰(zhàn)略所涉及的風(fēng)險(xiǎn)程度可以接受嗎 ? Appropriate time frame戰(zhàn)略實(shí)施的時(shí)間個(gè)適當(dāng)嗎 ? Workability of the strategy戰(zhàn)略可行嗎 Qualitative Evaluation of Strategy 32 Copyright 2023 Prentice Hall 定性與直覺(jué)判斷問(wèn)題 ? 高風(fēng)險(xiǎn)與低風(fēng)險(xiǎn)項(xiàng)目之間的平衡 ? 長(zhǎng)期項(xiàng)目與短期項(xiàng)目之間的平衡 ? 緩慢增長(zhǎng)市場(chǎng)與快速增長(zhǎng)市場(chǎng)之間的平衡 ? 各事業(yè)產(chǎn)部之間的平衡 ? 各種備選戰(zhàn)略方案在多大程度上體現(xiàn)社會(huì)責(zé)任 ? 關(guān)鍵內(nèi)部戰(zhàn)略因素與關(guān)鍵外部戰(zhàn)略因素之間的關(guān)系如何 ? 主要競(jìng)爭(zhēng)對(duì)手可能對(duì)本企業(yè)的各種戰(zhàn)略做出怎樣的反應(yīng) 33 Copyright 2023 Prentice Hall Taking corrective action ? 通過(guò)企業(yè)變革為未來(lái)進(jìn)行更有力競(jìng)爭(zhēng)力重新定位 ? 調(diào)整組織結(jié)構(gòu) ? 更換一個(gè)或多個(gè)關(guān)鍵人員 ? 出售業(yè)務(wù)部 ? 修改企業(yè)使命陳述 ? 確定或修改目標(biāo) ? 制定新政策 ? 發(fā)行股票 ? 新增銷(xiāo)售人員 ? 重新配置資源 ? 采用新績(jī)效激勵(lì)辦法 34 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control Evaluate strategies from 4 perspectives: 1. Financial performance財(cái)務(wù)業(yè)績(jī) 2. Customer knowledge顧客認(rèn)知 3. Internal business processes內(nèi)部商務(wù) 4. Learning growth學(xué)習(xí)與進(jìn)步 Balanced Scorecard 35 Copyright 2023 Prentice Hall Balanced Scorecard Area of Objectives Measure or Target Time Expectation Primary Responsibility Customers 1 2 Managers/Employees 1 2 Operations/Processes 1 2 Community/Social Responsibility 1 2 Business Ethics/Natural Environment 1 2 Financial 1 2 36 Copyright 2023 Prentice Hall KPI相關(guān)概念 ? KPA（ Key Process Area )意為關(guān)鍵過(guò)程領(lǐng)域，這些關(guān)鍵過(guò)程域指出了企業(yè)需要集中力量改進(jìn)和解決問(wèn)題的過(guò)程。Chapter 9 Strategy Review, Evaluation, Control Strategic Management: Concepts Cases 11th Edition Fred David 1 Copyright 2023 Prentice Hall Chapter Outline The Nature of Strategy Evaluation戰(zhàn)略評(píng)估的本質(zhì) A StrategyEvaluation Framework戰(zhàn)略評(píng)估構(gòu)架 The Balanced Scorecard平衡積分卡 2 Copyright 2023 Prentice Hall Chapter Outline Published Sources of Strategy Evaluation Information 公開(kāi)出版的戰(zhàn)略評(píng)估信息來(lái)源 Characteristics of an Effective Evaluation System有效評(píng)估系統(tǒng)的特征 Contingency Planning權(quán)變計(jì)劃 3 Copyright 2023 Prentice Hall Chapter Outline (cont’d) Auditing審計(jì) 21st Century Challenges in Strategic Management 戰(zhàn)略在就就世紀(jì)所面臨的挑戰(zhàn) 4 Copyright 2023 Prentice Hall Organizations are most vulnerable when they are at the peak of
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