【正文】 product popularity Intensify the public praise of Bora Debut Media press conference Opera debut Car owners and their friends/media/social elits and artists Enhance the relationship with media Arouse the public attention Times Beijing , Guangzhou, Shanghai Three scenes every place 45 Publicity coordination Exciting Bora，enjoyable opera Ads TV stations/radio stations/Newspaper Soft news TV/Newspaper Exhibition hall of dealers DM,direct marketing Inter Supplement of three major media Face the consumers directly Exert a subtle effect on raising the public praise and accumulate the social favor to the brand Visual decoration Intensify the atmosphere Media (familiar by the consumers) VCD Memory effect retrospect display 46 Prepation . 2023 Execution Oct. 2023 Estimation and summarization Nov. 2023 Event examination and approval, project setup Contact the choric group and prepare for the event Preparation of publicity materials Personnel anization Time: . 2023 Location: Beijing, Shanghai, Guangzhou Scene: 3 scenes every place Media and car owners invitation Material production, spot arrangement Rehearsal Time: Octo. 2023 Clipping collection Effectiveness estimation Nov. 2023 Time Table Through the period: Customer management Long term activity: soft publication 47 “Bora Club ” Magazine 48 Objective: ?Utilize the prehensive force of the media so as to consolidate Bora’s leading position in the top grade car market in the long run； ?Close the consumers to Bora， nurture a consumer of Bora, solidify the brand faith of Bora owners； ?Increase the publicity channel of Bora munication， intensify the force 49 Strategy: ? Found a general magazine specialized in introducing Bora and “clothing, food, housing and transportation” as well. Release throughout the country； ? Pass on the latest news of FAWVW； ? Cater for the interest and values of successful people, deliver the life happiness of owning Bora 50 Magazine content “Bora Club” Latest news of Bora, PR events New elite interview Latest news from both home and abroad Other subjects Apparel, food collection； architecture Launch； Bora World Cup Night； Bora exhibition and test drive around the country Head of “Bora owner group” － Yang Zhenting Seeking the annihilate “Lou Lan”； Legend Busy Mode bination of capital and technology ； 51 Magazine distribution Dealer’s exhibition hall Car Beauty Parlor Car Exhibition spot Car sales market Large shopping mall Top grade office building Magazine free giving Issue throughout the country Bora club 52 Suggested issue volume Bao Zhi Lin Beijing Shanghai Guangzhou 40000 16000 12023 12023 53 ? 靜夜四無鄰，荒居舊業(yè)貧。s not their style to buy luxuriously looking but pletely joyless cars, considering the fun of driving, just out of vanity. Full of confidence, defying the boundary, they are challenging themselves all the time. They achieve successes for phases, which are unusual for the people of their age, with their wisdom, knowledge and diligence, holding abound confidence and hope for the future. Such a group of people emphasis self, possess of creativity and are full of youthful spirit. ANALYSIS DISCOVERY: They like to show their ability of outdoing themselves and controlling their life with ease, as well as their feeling of the superiority arising from this. By doing these, they draw appreciation, praise and admiration from other people. BORA COMMUNICATION BRIEF NAMEPLATE OFFERS: Experiencing of the excitement and fun of self challenge POSITIONING: Driver?s Car AIM: Bora is a car that has a deep understanding of life, as it can reflect my values and attitude toward life, and at the mean time, I quite believe that its performance is fairly good, so when I want to buy a car, if I?m well off enough, I will choose , if not, a will be a good choice.. Status in quo: I acknowledge that Bora is a dynamic personal car. And driving Bora can satisfy my requirement for power as well as for confirmation from other people. To me, generally speaking, it is a nice car. When I am choosing a car, Bora will be on the list of consideration SUPPORT: Strong in power, modern in shape, fashionable in design, advance in assembly, and excellent in ratio of performance and price TONE OF PUBLICITY: Modernity, sensibility, confidence RULES GOVERNING THE EXECUTION: 1. Pressing close to the life form of the target consumers, the originality should be in accordance with their values and psychological state 2. Confusion should be avoided between the traditional opinion of having achieved success and the image of enterprising and gaining period success one after another. (The latter is what should be manifested.) 3. Getting rid of the creating method of unilaterally focusing on youth and color. 4. The sensible way of exhibiting the idea should play a most important part in touching the consumers psychological