某汽車品牌形象建立(ppt22)-文庫吧資料
2025-01-07 07:46本頁面
【正文】 volvement ? Reliable/ trustworthy but old/ conservative ? No innovative product satisfies customers Where we want to be ? Leading consumer Company ? International Company w/ local relevancy ? A brand desired to own (Progressive/ Energetic) FLH Primary Brand Strategy PROCESS FLOWS Define focused target customer Build brand strategy Build product strategy Description: Differentiated target customer with aspirational needs Build marketing, advertising and munications strategies Ford global bullseye: Highlight points of emphasis which appeal to target customer Product lineup evaluated vs. highlighted bullseye words。 identifies fit of current products and product gaps Nonproduct strategies evaluated vs. highlighted bullseye words。 more of a car enthusiast, driving not a necessity, it’s an experience PROCESS FLOWS Define focused target customer Build brand strategy Build product strategy Description: Differentiated target customer with aspirational needs Build marketing, advertising and munications strategies Ford global bullseye: Highlight points of emphasis which appeal to target customer Product lineup evaluated vs. highlighted bullseye words。 develop brand plans and strategies to build the brand TARGET CUS
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