某汽車品牌形象建立(ppt22)(專業(yè)版)
【正文】 identifies fit of current products and product gaps Nonproduct strategies evaluated vs. highlighted bullseye words。 identifies fit of current products and product gaps Nonproduct strategies evaluated vs. highlighted bullseye words。 develop brand plans and strategies to build the brand TARGET CUSTOMER TO COUNTRY STRATEGIES PROCESS FLOWS Define focused target customer Build brand strategy Build product strategy Description: Differentiated target customer with aspirational needs Build marketing, advertising and munications strategies Ford global bullseye: Highlight points of emphasis which appeal to target customer Product lineup evaluated vs. highlighted bullseye words。 identifies fit of current products and product gaps Nonproduct strategies evaluated vs. highlighted bullseye words。 develop brand plans and strategies to build the brand TARGET CUSTOMER TO COUNTRY STRATEGIES Positioning Statement ? In Taiwan, Ford wants to build cars for people who believe that life isn’t just about career success, status, or wealth it’s also about relationships experiences, and happiness. For people who are (therefore) mitted to making there lives better more fulfilling more exciting and more fun, a life with time for their friends and family and who strive
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