某汽車品牌形象建立(ppt22)-在線瀏覽
2025-02-04 07:46本頁面
【正文】 Build product strategy Description: Differentiated target customer with aspirational needs Build marketing, advertising and munications strategies Ford global bullseye: Highlight points of emphasis which appeal to target customer Product lineup evaluated vs. highlighted bullseye words。 develop brand plans and strategies to build the brand TARGET CUSTOMER TO COUNTRY STRATEGIES ? Revitalize Ford’s image as a brand that providing a solution of enjoying fun and excitement of life ? Rejuvenate Ford’s image by connecting younger generation Taiwanese ? Reinforce Ford’s social involvement in Taiwan Brand Building Objective Applications aspects A Zestful Brand Primary Brand EMP actions Product Sales behavior Showroom deco Media’s favor Internal belief Social involvement ? Primary Brand EMP actions Passion Points Interest ? Music: Local pop (Wu Bai, AMei) ? Sports: Gym, golfing, hiking ? Entertainment: Family outing together, dinning out at trendy restaurants, shopping together ? Technology: Cell phone, PDA, DVD ? Other: Travel for pleasure, Financial planning Spike Strategy ? Each spike will be designed to meet the unique attribute of each nameplate and also convey Primary Brand’s proposition ? One major spike deployed right after nameplate’s media launc
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1