【正文】 to improve in what they do. ? For people who appreciate a Car Company that uses all of its global resources and local expertise to introduce innovative but thoughtful product with ingenious and practical features. A Car Company that provides worldclass ways of making their lives more enjoyable, more fun, and better. Vision Focus “ Huode JingTsai” 活得精采 PROCESS FLOWS Define focused target customer Build brand strategy Build product strategy Description: Differentiated target customer with aspirational needs Build marketing, advertising and munications strategies Ford global bullseye: Highlight points of emphasis which appeal to target customer Product lineup evaluated vs. highlighted bullseye words。 develop brand plans and strategies to build the brand TARGET CUSTOMER TO COUNTRY STRATEGIES ? Facilitate my life Vehicle is necessity for transportation. Brand are less important. ? Relationship/ Caring Very family oriented. Concerned about the safety of the family. ? Face w/o image Consider vehicles as an internal reward for achievement. ? Social Fun Utilize vehicles to its full potential. ? Status Demonstrate others their achievement ? Independence Attempt to have control over their destiny. Needed Base Segmentation Target Customer Targeting at Socia