某汽車品牌形象建立(ppt22)-展示頁
2025-01-09 07:46本頁面
【正文】 TOMER TO COUNTRY STRATEGIES Positioning Statement ? In Taiwan, Ford wants to build cars for people who believe that life isn’t just about career success, status, or wealth it’s also about relationships experiences, and happiness. For people who are (therefore) mitted to making there lives better more fulfilling more exciting and more fun, a life with time for their friends and family and who strive to improve in what they do. ? For people who appreciate a Car Company that uses all of its global resources and local expertise to introduce innovative but thoughtful product with ingenious and practical features. A Car Company that provides worldclass ways of making their lives more enjoyable, more fun, and better. Vision Focus “ Huode JingTsai” 活得精采 PROCESS FLOWS Define focused target customer Build brand strategy Build product strategy Description: Differentiated target customer with aspirational needs Build marketing, advertising and munications strategies Ford global bullseye: Highlight points of emphasis which appeal to target customer Product lineup evaluated vs. highlighted bullseye words。 develop brand plans and strategies to build the brand TARGET CUSTOMER TO COUNTRY STRATEGIES PROCESS FLOWS Define focused target customer Build brand strategy
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