【正文】 ..........................................................................................................92． 1． 5 建筑與設(shè)施 ........................................................................................................102． 1． 6 生物景觀 ............................................................................................................102． 2． 5 天象與氣候景觀 ...............................................................................................112．2 旅游資源評價.............................................................................................................122． 2． 1 評價方法 ............................................................................................................122． 2． 2 綜合評價 ............................................................................................................142． 2． 3 評分及綜合結(jié)論 ................................................................................................152．3 旅游開發(fā)條件分析.....................................................................................................162． 3． 1 優(yōu)勢 (Strength) ................................................................................................162． 5． 2 劣 勢（ WEAKNESS） .....................................................................................172． 5． 3 機遇（ OPPORTUNITY） ..............................................................................182． 5． 4 挑戰(zhàn)（ THREAT） ..........................................................................................202． 3． 5 SWOT 間的相互轉(zhuǎn)化 .....................................................................................21第三章 規(guī)劃指導(dǎo)思想和原則 ................................................................................................233．1 規(guī)劃的指導(dǎo)思想 .........................................................................................................233．2 規(guī)劃的基本原則 .........................................................................................................233．3 規(guī)劃的依據(jù) .................................................................................................................243．4 規(guī)劃范圍、期限.........................................................................................................253． 4． 1 伏龍山旅游區(qū)規(guī)劃范圍 ....................................................................................253． 4． 2 伏龍山旅游區(qū)規(guī)劃期限 ....................................................................................252． 4． 3 伏龍山旅游區(qū)規(guī)劃目標 ....................................................................................25第四章 客源分析與市場預(yù)測 ................................................................................................27中科院廣州地化所可持續(xù)發(fā)展研究中心 武漢大學(xué)旅游規(guī)劃設(shè)計研究院 224．1 客源市場分析.............................................................................................................274． 1． 1 國內(nèi)外生態(tài)旅游發(fā)展態(tài)勢 ...............................................................................274． 1． 2 國內(nèi)旅游市場態(tài)勢 ...........................................................................................274．2 伏龍山旅游市場開拓的可能性分析 .........................................................................284． 2． 1 人口分析 ............................................................................................................284． 2． 2 購買力分析 ........................................................................................................284． 2． 3 旅游動機分析 ....................................................................................................294． 2． 4 客源市場分析 ...................................................................................................304．3 伏龍山旅游客源市場細分 .........................................................................................304． 3． 1 游客職業(yè)結(jié)構(gòu) ....................................................................................................304． 3． 2 游客旅游目的結(jié)構(gòu) ............................................................................................314． 3． 3 游客性別年齡結(jié)構(gòu) ............................................................................................314． 3． 4 游客停留時間結(jié)構(gòu) ............................................................................................324． 3． 5 游客花費及其構(gòu)成 ............................................................................................324． 3． 6 旅游組織方式 ....................................................................................................324．4　 目標市場定位 ..........................................................................................................334． 4． 1 地理 市 場定位 ....................................................................................................334． 4． 2 職業(yè)市場定位 ....................................................................................................334． 4． 3 年齡市場定位 ....................................................................................................344． 4． 4 經(jīng)濟條件定位 ....................................................................................................34第五章 總體規(guī)劃布局 ............................................................................................................355．1 景區(qū)的功能定位 .........................................................................................................355．2 景區(qū)、功能區(qū)綜合區(qū)劃.............................................................................................355．3 登頂觀光游覽區(qū).........................................................................................................365． 3． 1 現(xiàn)狀與不足 .......................................................................................................365． 3． 2 規(guī)劃 ...................................................................................................................365．4 馬家河休閑度假組團.................................................................................................415． 4． 1 概述 ............................................................................................................