區(qū)域市場(chǎng)營(yíng)銷與促銷策略-文庫(kù)吧資料
2025-07-03 08:59本頁(yè)面
【正文】 otion aspect of packaging 促銷方面的包裝Can enhance presentation through design, presentation of information or illustration of application, convenience for display, and creating an unique brand identity and impact at the point of sale. 以設(shè)計(jì)，說(shuō)明或圖解來(lái)增強(qiáng)產(chǎn)品的展示，放便排列和造成獨(dú)特品牌特征，并在銷售點(diǎn)產(chǎn)生影響力。Point of sale materials促銷宣傳品Highlighting the product features and benefits. Draw attention to purchase products in outlet. 顯示產(chǎn)品的特點(diǎn)及利益。通常配合新卡通片或教育片上演。產(chǎn)品如旅行袋， T衫，雨傘等。Gifts for buyers/buying pany給于采購(gòu)者或采購(gòu)公司禮物Are useful tools to promote product trial, but gift for trade buyers are perhaps discouraged in many panies. 達(dá)到試用產(chǎn)品非常有效的手法但是很多公司都不鼓勵(lì)。Direct mails廣告性印刷品Organized by the customer to distribute to the target market of potential consumers on promotional messages. 由客戶發(fā)動(dòng)把促銷消息傳達(dá)給目標(biāo)市場(chǎng)有潛力的顧客。Couponing贈(zèng)券To increase trial and repeat purchase or to promote linked sales to other products in the Company’s portfolio. 為了提高試用和再買或促進(jìn)公司其他產(chǎn)品的銷量。Consumer premium offer 為消費(fèi)者提供贈(zèng)品Usually offer low cost items for a number of product purchased or reduced price for the premium item aimed at increasing trial, display, usage and product brand awareness. 通常當(dāng)消費(fèi)者購(gòu)買產(chǎn)品時(shí)附送一些較便宜的贈(zèng)品或以較低的價(jià)錢購(gòu)買贈(zèng)品。Including multipacks, bonus pack. 包括多包裝，增值包裝。第十二單元 促銷策略與技巧促銷的作用展示企業(yè)形象 吸引人潮集中 增加銷量近臺(tái)截流競(jìng)爭(zhēng)對(duì)手客戶增強(qiáng)經(jīng)銷商信心吸引客戶試用確保產(chǎn)品鋪貨成功與廣告呼應(yīng)形成立體宣傳2 、衡量促銷效果的五把尺子 針對(duì)消費(fèi)者的促銷工具降價(jià)促銷 附加價(jià)值促銷 競(jìng)賽公關(guān)促銷免費(fèi)樣品
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