08958--bec商務(wù)英語(yǔ)(一)-文庫(kù)吧資料
2025-04-12 07:28本頁(yè)面
【正文】 e.( ) 9. According to the passage, ______ is offered by the large retail chains.A. high prices B. lowest pricesC. a narrow product range D. a broad product range( ) 10. The following statement ______ is true.A. PCs are the most popular games machine for Millennium Games.B. Superstores sell a wide range of puter software.C. Sales increased sharply in the pany’s home market last year.D. The pany is developing its range of multimedia educational software.Passage ThreeDirections: Read the following passage carefully and plete the sentences or answer the questions with the correct choice. Then write the corresponding letter in the brackets.The expression benchmarking has bee one of the fashionable words in current management discussion. The term first appeared in the United States in the 1970s but has now gained world wide recognition. But what exactly does it mean and should your pany be practicing it?One straightforward definition of benchmarking es from Chris Tether managing director of a New Zealandbased consultancy firm specializing in this area. “Benchmarking involves learning about your own practices, learning about the best practices of others, and then making changes for improvement that will enable you to meet or beat the best in the world.” The essential element is not simply imitating what other panies do but being able to adapt the best of other firms’ practices to your own situation. Instead of aiming to improve only against previous performance and scores, panies can use benchmarking to inject an element of imagination and mon sense into their search for progress. It is a process which forces panies to look closely at those activities which they may have been taking for granted and paring them with the actives of other worldbeating panies. Selfcriticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices.The process of identifying best practice in other panies does not just mean looking closely at your petitors. It might also include studying panies which use similar processes to your own, even though they are producing different goods. The point is to look at the process rather than the product. For example, Italian puter pany Arita wanted to improve the quality of its technical manuals and handbooks. Instead of looking at manuals produced by other puter panies, Arita turned to a publisher of popular handbooks such as cookery books, railway timetables and car repair manuals. As Arita’s Technical Director Claudio Benclii says, “All of these handbooks are municating plex information in a simple way – exactly what we are aiming to do. And in many cases they succeed far better than any puter pany.”( ) 11. According to the writer, benchmarking must always involve ______.A. changing your activities on the basis of new informationB. copying exactly what your petitors doC. identifying the best pany in your marketD. collaborating with other panies in the same field( ) 12. Some managers may resist benchmarking because ______.A. it takes their activities for grantedB. it makes them examine the way they workC. it makes others question their efficiencyD. it gives them a lot of extra work( ) 13. You should pare yours with ______.A. those producing similar goodsB. those municating most effectivelyC. those using similar processesD. those leading the domestic market( ) 14. Arita found that a publishing pany could ______.A. make more money than a puter firmB. produce technical manuals for themC. show them how to improve their own manualsD. help them move into new markets( ) 15. The writer’s purpose in writing this article is ______. A. t
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