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apers ? 1,933 of radio channels / 360 radio stations ? 595,550 Websites – inter plays an increasingly important role (Info source: Media Analyzing Web, China Inter Info Resources Report) Media and Journalists in China 4 ? Limited resources / tight budgets ? More attention to consumers ? Window to the Chinese consumers ? Patriotism ? Thirsty for new info (trends, tech, etc.) ? Strong support of reform and development ? Openness to int’l coverage and perspective ? Tightened restriction of mercial stories ? Tight editorial control ? Quality of reporting fluctuates ? Higher turnover Media and Journalists in China 5 ? Each es with his / her own style, level of ethics, expertise, knowledge and personality ? Each one,