【正文】 ................ 25 4． 1 直銷指標(biāo)與考核制度設(shè)計(jì) .............................................................................. 25 4． 1． 1 銷售指標(biāo)設(shè)計(jì) ................................................................................... 25 4． 1． 2 直銷部考核制度設(shè)計(jì) ........................................................................ 26 第 5 章 促銷部考核指標(biāo)量化 ........................................................................................ 29 5． 1 促銷指標(biāo)與考核制度設(shè)計(jì) .............................................................................. 29 5． 1． 1 促銷指標(biāo)設(shè)計(jì) ................................................................................... 29 5． 1． 2 促銷部考核制度設(shè)計(jì) ........................................................................ 30 第 6 章 導(dǎo)購(gòu)部考核指標(biāo)量化 ........................................................................................ 34 6． 1 導(dǎo)購(gòu)指標(biāo)與考核制度設(shè)計(jì) .............................................................................. 34 6． 1． 1 導(dǎo)購(gòu)指標(biāo)設(shè)計(jì) ................................................................................... 34 6． 1． 2 導(dǎo)購(gòu) 部考核制度設(shè)計(jì) ........................................................................ 35 第 7 章 電話銷售部考核指標(biāo)量化 ................................................................................. 38 7． 1 銷售指標(biāo)與考核制度設(shè)計(jì) .............................................................................. 38 7． 1． 1 電話銷售指標(biāo) 設(shè)計(jì) ............................................................................ 38 7． 1． 2 電話銷售部考核制度設(shè)計(jì) ................................................................. 39 第 8 章 網(wǎng)絡(luò)銷售部考核指標(biāo)量化 ................................................................................. 42 8． 1 銷售指標(biāo)與考核制度設(shè)計(jì) .............................................................................. 42 8． 1． 1 網(wǎng)絡(luò)銷售指標(biāo)設(shè)計(jì) ............................................................................ 42 8． 1． 2 網(wǎng)絡(luò)銷售部考核制度設(shè)計(jì) ................................................................. 43 第 9 章 區(qū)域銷售部考核指標(biāo)量化 ................................................................................. 46 9． 1 銷售指標(biāo)與考核制度設(shè)計(jì) .............................................................................. 46 9． 1． 1 區(qū)域銷售指標(biāo)設(shè)計(jì) ............................................................................ 46 9． 1． 2 區(qū)域銷售部考核制度設(shè)計(jì) ................................................................. 47 第 10 章 銷售分公司考核指標(biāo)量化 ............................................................................... 49 10． 1 銷售指標(biāo)與考核制度設(shè)計(jì) ............................................................................ 49 10． 1． 1 分公司銷售指標(biāo)設(shè)計(jì) ....................................................................... 49 10． 1． 2 銷售分公司考核制度設(shè)計(jì) ................................................................ 50 第 11 章 銷售辦事處考核指標(biāo)量化 ............................................................................... 54 11． 1 銷售指標(biāo)與考核制度設(shè)計(jì) ............................................................................ 54 11． 1． 1 辦事處銷售指標(biāo)設(shè)計(jì) ....................................................................... 54 3 11． 1． 2 辦事處考核制度設(shè)計(jì) ....................................................................... 55 第 12 章 廣告部考核指標(biāo)量化 ...................................................................................... 58 12． 1 廣告指標(biāo)與考核制度設(shè)計(jì) ............................................................................ 58 12． 1． 1 廣告指標(biāo)設(shè)計(jì) ................................................................................. 58 12． 1． 2 廣告部考核制度設(shè)計(jì) ....................................................................... 59 第 13 章 公關(guān)部考核指標(biāo)量化 ...................................................................................... 62 13． 1 公關(guān)指標(biāo)與考核制度設(shè)計(jì) ............................................................................ 62 13． 1． 1 公關(guān)指標(biāo)設(shè)計(jì) ................................................................................. 62 13． 1． 2 公關(guān)部考核制度設(shè)計(jì) ....................................................................... 63 第 14 章 售后服務(wù)部考核指標(biāo)量化 ............................................................................... 68 14． 1 售后服務(wù)指標(biāo)與考核制度設(shè)計(jì) ..................................................................... 68 14． 1． 1 售后服務(wù)指標(biāo)設(shè)計(jì) .......................................................................... 68 14． 1． 2 售后服務(wù)部考核制度設(shè)計(jì) ................................................................ 69 第 15 章 總監(jiān)級(jí)人員考核指標(biāo)量化與方案設(shè)計(jì) ...........................................