【正文】
nation required in handling a ball. The peach baskets he hung as goals gave the sport the name of basketball. His students were excited about the game, and Christmas vacation gave them the chance to tell their friends and people at their local YMCAs about the game. The association leaders wrote to Naismith asking for copies of the rules, and they were published in the Triangle, the school newspaper, on January 15,1892. Naismith39。s ball is in (7274 cm) in circumference. The covering of the ball is leather, rubber, position, or synthetic, although leather covers only are dictated by rules for college play, unless the teams agree otherwise. Orange is the regulation color. At all levels of play, the home team provides the ball. Inflation of the ball is based on the height of the ball39。s National Basketball Association (WNBA) playoffs. And it has also made American heroes out of its player and coach legends like Michael Jordan, Larry Bird, Earvin Magic Johnson, Sheryl Swoopes, and other great players. At the heart of the game is the playing space and the equipment. The space is a rectangular, indoor court. The principal pieces of equipment are the two elevated baskets, one at each end (in the long direction) of the court, and the basketball itself. The ball is spherical in shape and is inflated. Basketballs range in size from in (7276 cm) in circumference, and in weight from 1822 oz (510624 g). For players below the high school level, a smaller ball is used, but the ball in men39。s trip to the West to take the Buddhistic sutra. They met a white bone evil, and the evil transformed human appearances three times to seduce the monk. Twice Monkey King recognized it and brought it down. The monk was unable to recognize the monster and expelled Sun Wukong. Xuan Zang was then captured by the monster. Fortunately Bajie, another apprentice of Xuan Zang, escaped and persuaded the Monkey King to e rescue the monk. Finally, Sun kills the evil and saves Xuan Zang. The outstanding animation has received a variety of awards, including the 6th Hundred Flowers Festival Award and the Chicago International Children39。s feud with Nezha over his son39。s law. In order to pass this holy book to human beings, he would have to get by the antagonist fox. The whole animation is characterized by charming Chinese painting, including pavilions, ancient architecture, rippling streams and crowded markets, which fully demonstrate the unique beauty of China39。t want to steal food like other mice. Shuke became a pilot and Beita became a tank driver, and the pair met accidentally and became good friends. Then they befriended a boy named Pipilu. With the help of PiPilu, they cofounded an airline named Shuke Beita Airlines to help other animals. Although there are only 13 episodes in this series, the content is very pact and attractive. The animation shows the preciousness of friendship and how people should be brave when facing difficulties. Even adults recalling this animation today can still feel touched by some scenes. Secrets of the Heavenly Book Secrets of the Heavenly Book, (Chinese: 天書奇談 ) also referred to as Legend of the Sealed Book or Tales about the Heavenly Book, was released in 1983. The film was produced with rigorous dubbing and fluid bination of music and vivid animations. The story is based on the classic literature Ping Yao Zhuan, meaning The Suppression of the Demons by Feng Menglong. Yuangong, the deacon, opened the shrine and exposed the holy book to the human world. He carved the book39。s education. Proponents of the show claim that it is merely for entertainment. Effendi Effendi, meaning sir and teacher in Turkish, is the respectful name for people who own wisdom and knowledge. The hero39。s recall these colorful images that brought the country great joy. Calabash Brothers Calabash Brothers (Chinese: 葫蘆娃 ) is a Chinese animation TV series produced by Shanghai Animation Film Studio. In the 1980s the series was one of the most popular animations in China. It was released at a point when the Chinese animation industry was in a relatively downed state pared to the rest of the international munity. Still, the series was translated into 7 different languages. The episodes were produced with a vast amount of papercut animations. Black Cat Detective Black Cat Detective (Chinese: 黑貓警長 ) is a Chinese animation television series produced by the Shanghai Animation Film Studio. It is sometimes known as Mr. Black. The series was originally aired from 1984 to 1987. In June 2022, a rebroadcasting of the original series was announced. Critics bemoan the series39。s 10 mustsee animations】 The Chinese animation industry has seen considerable growth in the last several years. It went through a golden age in the late 1970s and 1980s when successively brilliant animation work was produced. Here are 10 mustsee classics from China39。 POP 廣告是自營綜合性廣告。同時,還給消費者留下深刻印象,為重復惠顧打好基礎。 POP 的特點: 它是零售商店與商品展銷和促成現(xiàn)場交易為目的的廣告。 少兒市場廣告策略:形象思維是少兒思維的主要成分,無意 注意是兒童期主要的表現(xiàn)形式,少兒好奇心重有強烈的探求未知的心向,少兒消費觀的可塑性極強行為學習的主要形式是模仿,少兒消費具有被動性。 韋氏分數(shù)△ I/I 中的△ I 代表差異或限。 古希臘的亞里斯多德認為,一種觀念的發(fā)生必然伴隨另一種與它類似的,或相反的,或接近的觀念的發(fā)生。自尊感等屬人類高級情感的道德感范疇。 聯(lián)覺是由重已 經(jīng)產(chǎn)生的感覺,引起另一種感覺的心理現(xiàn)象。 相反屬性的兩個對象并排在一起,往往導致感覺上的差別加大,這種現(xiàn)象叫做感覺的對比效應。 適應水平理論是海爾森在 1964 年提出的。 依據(jù)語言的描述或土石,在人腦中形成相應的新形象過程,叫做再造想象。從而創(chuàng)造的新形象。 態(tài)度的功能:調節(jié)的功能、價值表現(xiàn)、自我防衛(wèi)、知識功能。 如何做到簡潔易懂:標語字句一定要簡短易懂、易記,特別是電視與廣播廣告時間較短,稍縱即逝,標語太長,就聽不清、聽不明,難于理解和記憶。 1聯(lián)想分為:接近聯(lián)想,相似聯(lián)想,對比聯(lián)想,關系聯(lián)想。就是 把人們由一種經(jīng)驗想到在性質上或特點上與之相反或相對的另一種經(jīng)驗的聯(lián)想運用在廣告創(chuàng)作中; 關系聯(lián)想的運用。 廣告創(chuàng)意及設計中聯(lián)想手法的運用主要有以下形式: 接近聯(lián)想在廣告中的運用,就是把人們對在時間空間或內容上接近的事物所形成的聯(lián)想運用在廣告的創(chuàng)作中; 相似聯(lián)想的運用。 廣告頻率:固定頻率(均勻序列型、延長序列型),變化頻率(波浪序列型、遞升序列型,遞降序列型)。 遺忘影響因素:先快后慢的遺忘進程,引起興趣,首尾易記。 根據(jù)記憶原理運用廣告策略應注意:廣告目標要單一,廣告訴求要單一,廣告標題應簡短扼要,正文簡明易懂,標語簡短易記。 廣告記憶的 品質:記憶的敏捷性,記憶的持久性,記憶的準確性,記憶的準備性。 第七章 成功記憶 廣告記憶過程:識記