kotler06_basic_marketingmanagement課件-文庫吧資料
2024-10-22 16:21本頁面
【正文】 her key institutions. 65 Subcultures ? Nationalities ? Religions ? Racial groups ? Geographic regions ? Special interests 66 Fast Facts About American Culture ? The average American ?chews 300 sticks of gum a year ?goes to the movies 9 times a year ?takes 4 trips per year ?attends a sporting event 7 times each year 67 Social Classes Upper uppers Lower uppers Upper middles Middle class Working class Upper lowers Lower lowers 68 Characteristics of Social Classes ? Within a class, people tend to behave alike. ? Social class conveys perceptions of inferior or superior position
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