kotler06_basic_marketingmanagement課件(已改無錯字)
2022-11-16 16:21:28 本頁面
【正文】 ment ? Competence ? Sophistication ? Ruggedness 614 Key Psychological Processes ? Motivation ? Perception ? Learning ? Memory 615 Motivation ? Freud’s theory ? Maslow’s hierarchy of needs ? Herzberg’s twofactor theory 616 Perception ? Selective attention ? Selective retention ? Selective distortion ? Subliminal perception 617 Figure Consumer Buying Process ? Problem recognition ? Information search ? Evaluation ? Purchase decision ? Postpurchase behavior 618 Sources of Information ? Personal ? Commercial ? Public ? Experiential 619 Nonpensatory Model
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