kotler06_basic_marketingmanagement課件(參考版)
2024-10-19 16:21本頁面
【正文】 MARKETING MANAGEMENT 12th edition 6 Analyzing Consumer Markets Kotler Keller 62 Chapter Questions ? How do consumer characteristics influence buying behavior? ? What major psychological processes influence consumer responses to the marketing program? ? How do consumers make purchasing decisions? ? How do marketers analyze consumer decision making? 63 What Influences Consumer Behavior? ? Cultural factors ? Social factors ? Personal factors 64 Culture The fundamental determinant of a person’s wants and behaviors acquired through socialization processes with family and ot
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