kotler01_basic_marketingmanagement課件-文庫(kù)吧資料
2024-10-24 15:30本頁(yè)面
【正文】 customer relationships in ways that benefit the anization and its stakeholders. 14 What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and municating superior customer value. 15 For an exchange to occur….. ? There are at least two parties. ? Each party has something that might be of value to the other party. ? Each party is capable of munication and delivery. ? Each party is free to reje
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