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【正文】 Forces Determining Segment Structural Attractiveness ? Potential entrants ? Suppliers ? Buyers ? Industry petitors ? Substitutes 114 Industry Concept of Competition ? Number of sellers and degree of differentiation ? Entry, mobility, and exit barriers ? Cost structure ? Degree of vertical integration ? Degree of globalization 115 Industry Concept of Competition ? Pure monopoly ? Oligopoly ? Monopolistic petition ? Pure petitio

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