【正文】 .................................................................... 36 三、北京聯(lián)通 ........................................................................................................ 38 (一 ) 發(fā)展現(xiàn)狀 ................................................................................................ 38 網(wǎng)絡規(guī)模 ........................................................................................... 38 用戶發(fā)展 ........................................................................................... 42 業(yè)務收入 ........................................................................................... 43 業(yè)務范圍 ........................................................................................... 43 組織結(jié)構(gòu) ........................................................................................... 45 (二 ) 2020 年發(fā)展規(guī)劃 ..................................................................................... 46 網(wǎng)絡發(fā)展計劃 .................................................................................... 46 投資計劃 ........................................................................................... 47 用戶發(fā)展計劃 .................................................................................... 48 業(yè)務收入計劃 .................................................................................... 49 業(yè)務產(chǎn)品開發(fā) 計劃 ............................................................................. 49 組織結(jié)構(gòu)發(fā)展計劃 ............................................................................. 50 (三 ) 市場策略研究 ......................................................................................... 51 用戶發(fā)展策略 .................................................................................... 51 業(yè)務產(chǎn)品開發(fā)策略 ............................................................................. 55 價格策略 ........................................................................................... 62 品牌推廣策略 .................................................................................... 67 服務策略 ........................................................................................... 71 網(wǎng)絡技術發(fā)展策略 ............................................................................. 77 四、北京電信 ........................................................................................................ 79 (一 ) 發(fā)展現(xiàn)狀及未來計劃 ............................................................................... 79 網(wǎng)絡規(guī)模 ........................................................................................... 79 用戶發(fā)展 ........................................................................................... 80 業(yè)務收入 ........................................................................................... 80 業(yè)務范圍 ........................................................................................... 80 組織結(jié)構(gòu) ........................................................................................... 81 (二 ) 市場策略研究 ......................................................................................... 82 用戶發(fā)展策略 .................................................................................... 83 業(yè)務產(chǎn)品開發(fā)策略 ............................................................................. 84 價格策略 ........................................................................................... 86 品牌推廣策略 .................................................................................... 93 服務策略 ........................................................................................... 94 網(wǎng)絡技術發(fā)展策略 ............................................................................. 95 五、北京鐵通 ........................................................................................................ 98 (一 ) 發(fā)展現(xiàn)狀 ................................................................................................ 98 網(wǎng)絡規(guī)模 ........................................................................................... 98 用戶發(fā)展 ........................................................................................... 99 業(yè)務收入 ......................................................................................... 100 業(yè)務范圍 ......................................................................................... 101 組織結(jié)構(gòu) ......................................................................................... 104 (二 ) 2020 年發(fā)展規(guī)劃 ................................................................................... 105 網(wǎng)絡發(fā)展計劃 .................................................................................. 105 投資計劃 ......................................................................................... 105 用戶發(fā)展計劃 .................................................................................. 105 業(yè)務收入計劃 .................................................................................. 106 業(yè)務產(chǎn)品開發(fā)計劃 ........................................................................... 106 組織結(jié)構(gòu)發(fā)展計劃 ........................................................................... 107 (三 ) 市場策略研究 ....................................................................................... 107 用戶發(fā)展策略 .................................................................................. 107 業(yè)務產(chǎn)品開發(fā)策略 ........................................................................... 108 價格策略 ..........................................................................................110 品牌推廣策略 ...................................................................................117 服 務策略 ..........................................................................................119 網(wǎng)絡技術發(fā)展策略 ........................................................................... 121 六、北京網(wǎng)通 ...................................................................................................... 123 (一 ) 發(fā)展現(xiàn)狀 ......................................................................................