ibm—壹灣行銷管理與策略-咨詢報(bào)告-文庫(kù)吧資料
2025-05-31 16:51本頁(yè)面
【正文】 ing Management (MM) ?Distribution Channels Management (DCM) ?Integrated Marketing Communications (IMC) ?Marketing Operation (MO) ?Marketing Planning Process ?IBM Taiwan Marketing Operations ?Q amp。 Plans Perform Market Segmentation Marketplace and Customer W ants and Needs Understand the Marketplace Perform Portfolio Analysis Manage Business Plan and Assess Performance Align amp。 A Agenda Understand the Marketplace Perform Portfolio Analysis Manage Business Plan and Assess Performance Align amp。 effectiveness to accelerate marketing contributions to business growth Customer Marketplace Internal effectiveness amp。 Education Mgmt System, Mktg Processes amp。 Community Communications Measurement amp。 quality? ? How to align/leverage crossbusiness unit? ? How to identify emerging channels? ? How to identify amp。 Market Selection Program Execution Mgt Offering Management Customer amp。 how they want MO Ensures Marketing Unit operates effectively amp。 efficiently M M Creates a plan for making a pelling offer to customers IMC Finds a tactic which gets interest while protecting IBM brand M I Tells us what customers want to buy amp。 how DCM Ensures customers can purchase IBM offerings where amp。 business units ?Mission of IBM Marketing ?IBM Marketing Blueprint ?Market Intelligence (MI) ?Marketing Management (MM) ?D
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