ibm—壹灣行銷管理與策略-咨詢報(bào)告(參考版)
2025-05-26 16:51本頁(yè)面
【正文】 opportunities ?Conduct fewer marketing campaigns, ? with adequate investment behind each ? integrated solutions solutions, where possible ?Deliver a pelling and consistent IBM Brand voice ? unified creative across all marketing munications tactics ? with a locallyrelevant ebusiness/branding campaign Important: 2 Key Facets of One Voice ?Integration of country market planning ? identification of what IBM needs to be ? prioritization of targets ? development of crossBU solution campaigns ? bined marketing budgets ?Integration of country marketing munications ? all integrated marketing munications tactics ? includes advertising, event marketing/business shows, collateral, direct marketing, interactive marketing, promotion, brands and customer sets PR programs, etc. M M Target Segment Offering Value proposition IMC Message Tactics M I Market Competitor Customer DCM Resource Opportunity MO Skill Tools Process What we can do for Sales team?? OV ?Sales is the business for TODAY ?Marketing is the business for TOMORROW ?Service is the business for FOREVER Difference Between Sales, Marketing And Service 。 Optimize Business Plans Across Business Entities Develop Business Strategies amp。 Plans Perform Market Segmentation Marketplace and Customer Wants and Needs Market Planning Methodology ?Mission of IBM Marketing ?IBM Marketing Blueprint ?Market Intelligence (MI) ?Market
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1