【正文】 目 錄 第一部分：市場(chǎng)調(diào)查研究 ..................................................................... 2 1 常州市宏觀環(huán)境研究 ................................................................... 3 常州市簡(jiǎn)介 .......................................................................................... 3 人口環(huán)境 .............................................................................................. 3 文化環(huán)境 .............................................................................................. 4 政策環(huán)境 .............................................................................................. 6 交通環(huán)境 ............................................................................................... 6 經(jīng)濟(jì)環(huán)境 .............................................................................................. 7 投資環(huán)境 ............................................................................................... 8 2 常州市房地產(chǎn)市場(chǎng)研究 ............................................................... 8 常州市房地產(chǎn)市場(chǎng)概況 ......................................................................... 8 供應(yīng)方面： ................................................................................. 9 需求方面： ................................................................................. 9 消費(fèi)方面： ............................................................................... 10 前景方面： ............................................................................... 10 常州市房地產(chǎn)市場(chǎng)現(xiàn)狀 ........................................................................11 開(kāi)發(fā)現(xiàn)狀 .................................................................................. 11 銷(xiāo)售現(xiàn)狀 .................................................................................. 12 常州市房地產(chǎn)住宅市場(chǎng)現(xiàn)狀 ................................................................. 13 住宅市場(chǎng)板塊分析 .................................................................... 13 住宅市場(chǎng)產(chǎn)品特點(diǎn)分析 ............................................................. 15 常州住宅項(xiàng)目綜合分析 ............................................................. 19 住宅市場(chǎng)的主流產(chǎn)品 ................................................................. 22 住宅市場(chǎng)的空缺產(chǎn)品 ................................................................. 22 常州市住宅消費(fèi)市場(chǎng)研究 .......................................................... 34 房地產(chǎn)市場(chǎng)現(xiàn)狀總結(jié) .......................................................................... 39 住宅市場(chǎng)發(fā)展趨勢(shì) .............................................................................. 42 第二部分：項(xiàng)目定位 .......................................................................... 44 ..................................................................... 45 項(xiàng)目簡(jiǎn)介 ............................................................................................. 45 項(xiàng)目所在區(qū)域 ............................................................................ 45 II 常州奧林匹克花園 —— 發(fā)展策劃報(bào)告 項(xiàng)目宗地概況： ........................................................................ 45 項(xiàng)目區(qū)域分析 ...................................................................................... 45 交通狀況分析 ............................................................................ 45 居住條件分析 ............................................................................ 46 區(qū)域居住趨勢(shì)分析 ..................................................................... 47 項(xiàng)目開(kāi)發(fā)條件分析 ............................................................................... 48 結(jié)論 .................................................................................................... 48 項(xiàng)目開(kāi)發(fā)建議 ...................................................................................... 48 2 項(xiàng)目競(jìng)爭(zhēng)力分析 ........................................................................ 48 項(xiàng)目條件和資源分析 ........................................................................... 48 項(xiàng)目條件分析 ............................................................................ 49 項(xiàng)目資源分析 ............................................................................ 49 結(jié)論： ...................................................................................... 50 市場(chǎng)競(jìng)爭(zhēng)態(tài)勢(shì)分析 ............................................................................... 51 各板塊現(xiàn)狀及趨勢(shì) ..................................................................... 51 板塊間競(jìng)爭(zhēng)分析及競(jìng)爭(zhēng)趨勢(shì) ....................................................... 52 板塊內(nèi)競(jìng)爭(zhēng)分析 ........................................................................ 55 可類(lèi)比項(xiàng)目分析 ........................................................................ 57 主要競(jìng)爭(zhēng)對(duì)手分析 ..................................................................... 60 項(xiàng)目 SOWT 分析 ................................................................................. 63 項(xiàng)目?jī)?yōu)勢(shì)分析 ............................................................................ 63 項(xiàng)目劣勢(shì) ................................................................................... 63 項(xiàng)目機(jī)會(huì) ................................................................................... 64 項(xiàng)目風(fēng)險(xiǎn) ................................................................................... 64 項(xiàng)目競(jìng)爭(zhēng)力 ........................................................................................ 64 挖掘優(yōu)勢(shì)和把握機(jī)會(huì) ................................................................. 64 化解劣勢(shì)和規(guī)避風(fēng)險(xiǎn) ................................................................. 65 結(jié)論 .......................................................................................... 65 4 項(xiàng)目發(fā)展定位 ............................................................................ 65 發(fā)展商定位： ...................................................................................... 65 發(fā)展商形象定位 ........................................................................ 66 發(fā)展商經(jīng)營(yíng)理念： .................................................................. 66 發(fā)展商競(jìng)爭(zhēng)理念 ...................................................................... 66 項(xiàng)目市場(chǎng)定位 ..................................................